Channel Marketing Manager

GENERAL PURPOSE

TheChannelMarketing Managerisresponsible forleading the integrated marketing initiatives across Distribution, Reseller, and Strategic Partner Accounts. This role will directlyoversee our Channel Marketing Account Managers,providingstrategic guidance, elevating execution, and driving marketing effectiveness.

This individual willserve as the strategic point of contact between sales, product, and marketing, ensuring our team is aligned, efficient, and focused on increasing partner engagement, program ROI, and demandgeneration. This is a fast-paced, high-visibility role where no two days are the same. You will need to confidently prioritize and re-prioritize shifting projects while navigating a highly matrixed organization. Successrequiresa balance of strategic leadership, tactical execution, and data-driven decision making.

DUTIES AND ACCOUNTABILITIES-

Channel Strategy & Growth(25%)

• Lead the development and execution of integrated marketing strategies for keypartnerand reseller accounts.

• Use customer journey insights to align marketing withsales objectivesand revenue goals.

• Represent the marketing team in customer-facing meetings and events; buildtrustedrelationships with partner stakeholders. Understand how these customers go tomarketand tailor programs around their strengths.

Team Leadership & Enablement(25%)

• Manage and mentor Channel Marketing Account Managers to ensure high performance, strategic thinking, andtimelyexecution.

• Remove roadblocks, drive efficiency, and implement scalable processes that allow the team to deliver more with less bandwidth strain.

• Foster a collaborative, feedback-driven team culture.

Cross-Functional Collaboration(20%)

• Partner with Sales Leadership to share account marketing performance, insights, and growth opportunities.

• Collaborate closely with Product, Creative, Events, and Marketing Communications to align priorities and messaging.

• Serve as the marketing liaison for internal teams and ensure seamless communication around campaigns and deliverables.

Program & Process Ownership(15%)

• Create streamlined workflows, tools, and templates to simplify execution and improve visibility into results.

• Monitor, measure, and report on marketing program performance, ROI, and optimization opportunities.

• Recommend and implement systems that improve marketing operations across the channel ecosystem.

Sales Enablement & Campaign Development(15%)

• Work with internal teams to adapt and personalize pre-existing sales and marketing content for use with key channel partners

• Ensure that events and content align with broader campaign themes and customer needs.

• Leveragedigital marketing platforms to amplify reach andimpact.

JOB REQUIREMENTS

Essential Knowledge,Skillsand Abilities Required:

• Strategic thinking with strong understanding of B2B channel dynamics, partnermarketingandcustomer engagement

• Naturalleaderwho can coach a teamand bring clarity to complex projects.

• Cross-functional collaborator who thrives in a fast-paced environment with many moving parts

• Strong creative marketing skills-Ability to take initiative, develop and seek out creative and innovativeideas.

• Project management - Must be comfortable handling multiple projects and initiatives simultaneously andhave the ability toprioritize workload and meet deadlines

• Excellent verbal,written& presentationcommunication skills

• Strong listening skills with the ability to translate concepts into deliverables

• Strong interpersonal and leadership skills.Ability to effectivelyinterface atall levels.

• Ability to translate trends,toolsand intel into actionable marketing recommendations

• Attention to detail

• AV industry or IT experience and basic understanding of core channels

• Must be available for extended, varied work hours based on business need

Minimum Education and Experience Required:

• BA in Marketing,Communicationsor related fieldwith3-5years' experience inchannelmarketing, product marketing and/or brand and content marketing;or combination of relevant education and experience.

• 3-5 years of management experience

Preferred Qualifications:

• Experience working cross-functionally acrossIT, AV,Sales,or channel-based reseller sales models

• Strong analytical skills - ability to pull insights from campaign performance data to drive decisions

• Strong communication, presentation, and relationship-building skills

• Proven ability to think strategically while managing tactical execution

• Comfortable leading meetings with Sales Leadership and customers

• Familiarity with MDF (Market Development Funds), campaign ROI tracking, and partner marketing portals.

• Experience using marketing automation tools, Salesforce, or project management platforms

• Has effectively implemented AI tools to improve customer engagement

• Enjoyworking independently and in a collaborative team environment, sharing knowledge and best practice across the company

WORKING CONDITIONS/PHYSICAL DEMANDS

• While performing the duties of this job, the employee is regularlyrequired(forthe majority ofthe working day) to sit and make coordinated movements of the fingers for using a keyboard

• General office environment

• May require occasional ground travel to other company facilities within local metropolitan area

• Long-distance or air travel as neededtorepresentthe company at shows, events, and business reviews- not to exceed30% travel

The expected salary range for this position is $110,000-125,000annually.

The offered compensation may vary based on factors including but not limited to level of experience, certifications/education, training, and work location.This position is eligible for variable incentive pay based on company performance.

Legrand offers eligible employees a comprehensive benefit program (Medical, Dental and Vision, Health SavingsAccounts, Health and Dependent Care Flexible Spending Accounts, Life Insurance, DisabilityBenefits, EAP, 401kPlan withEmployerMatch, PaidTimeOff and Paid Holidays)

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