Demo

Commercial Sales Specialist

LEGOLAND Parks
Winter Haven, FL Full Time
POSTED ON 9/7/2025 CLOSED ON 12/20/2025

What are the responsibilities and job description for the Commercial Sales Specialist position at LEGOLAND Parks?

What you'll bring to the team

 

Role Commercial Sales SpecialistDivision Global OperationsGrade DLocation LLFRReports to Senior Commercial Manager

ROLE SUMMARY:The Commercial Specialist is responsible for driving brand visibility and revenue growth through proactive sales outreach and on-site program planning and execution. This role reports directly to the Senior Commercial Manager, with a dotted-line to the Schools & Groups Marketing team, and is accountable for delivering against set S&G targets.

Qualifications & Experience

Key Responsibilities

Sales & Relationship Development

  • Drive new business through proactive outreach to schools, daycares, and community groups.

  • Build and nurture long-term partnerships that foster repeat engagement.

  • Identify trends and tailor sales strategies to meet evolving market needs.

  • Represent the resort at trade shows, educational events, and familiarization tours.

Event Planning & Program Execution

  • Design and deliver engaging youth and education programs that reflect our brand values.

  • Coordinate logistics, schedules, and team collaboration to ensure seamless execution.

  • Partner with internal teams to create specialized group packages and marketing materials.

Cross-Functional Collaboration

  • Act as a key liaison between marketing, operations, and guest services to ensure alignment.

  • Share insights and feedback to continually enhance sales processes and guest experiences.

  • Support operational planning and on-site execution of school and group visits.

Guest Experience & Safety

  • Champion exceptional guest experiences through personalized service and attention to detail.

  • Monitor feedback and implement continuous improvements.

  • Uphold all health, safety, and compliance standards, reporting risks or incidents promptly.

Experience & Qualifications

  • 3 years of experience in sales, marketing, or business development, ideally within education, tourism, or entertainment.

  • Strong understanding of youth programs, schools, and community engagement.

  • Proven success in driving revenue growth, managing group contracts, and executing events.

  • Excellent communication, organization, and problem-solving skills.

  • Adept at working collaboratively across diverse teams in a fast-paced environment.

  • A passion for creating memorable guest experiences that combine learning and fun.

Core Competencies

  • Operational Excellence: Executes events and sales processes efficiently and with precision.

  • Attention to Detail: Ensures every aspect of planning and delivery meets brand standards.

  • Creative Problem-Solving: Anticipates challenges and crafts innovative solutions.

  • Collaboration & Communication: Works seamlessly with teams to achieve shared goals.

  • Adaptability: Thrives in a dynamic, fast-changing environment.

Our Values in Action

At Merlin, we live by our values—Own Your Craft, Go Together, Enjoy the Ride, Drive & Discover, and We Care—which shape how we work, connect, and deliver magic every day.

  • Own Your Craft: Grow your expertise, seek feedback, and stay curious.

  • Go Together: Collaborate across teams and celebrate collective wins.

  • Enjoy the Ride: Bring positivity, energy, and joy to everything you do.

  • Drive & Discover: Take initiative, innovate, and see things through.

  • We Care: Prioritize safety, inclusion, and making a positive impact.

Benefits

🎉 Benefits of Joining Merlin Entertainments! 🎉

 

🏥 Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.🌴 Outstanding Paid Time Off (PTO): Enjoy well-deserved breaks to recharge!🎢 Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions. 🎡🏆 Recognition Programs and Rewards: Celebrate your achievements and hard work!💼 401(k) Program: Save for the future with company matching contributions.📚 Tuition Reimbursement Programs: Get support for further education and career growth.🚀 Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!Ready to be a part of the magic? Apply today and start your adventure with Merlin Entertainments! 🌟✨

 

Pay Range

Competitive

Salary.com Estimation for Commercial Sales Specialist in Winter Haven, FL
$62,898 to $88,850
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