Brand Content Specialist

Job Title: Brand Content Specialist                                                        

Location: Harborwalk Village – Destin, FL
Department: Marketing

Reports to: Director of Marketing and Consumer Experience
Position Type: Full-Time

Summary

Legendary’s Harborwalk is the heart of the Destin Harbor—home to waterfront lodging, dining, entertainment, retail, adventure experiences, and some of the most iconic views on the Emerald Coast. We’re looking for a creative, energetic storyteller to bring Harborwalk vibrant culture to life across digital and print mediums.

The Brand Content Specialist is responsible for producing engaging photo, video, and graphic content that highlights Harborwalk’s lodging, events, tenants, experiences, and unique coastal atmosphere. This role blends hands-on multimedia production with creative strategy to grow brand awareness, strengthen engagement, and visually capture the full Legendary experience.

Key Responsibilities

Content Creation

• Capture high-quality videography and photography of all the “Harborwalk” including, but not limited to lodging accommodations, events, merchants, seasonal activities, and property amenities.
• Produce short- and long-form videos for use on social media, websites, digital ads, and in-venue screens.
• Edit and retouch photos and videos to ensure brand consistency and visual excellence.
• Design graphics, digital assets, and marketing materials including social posts, flyers, signage, email headers, and promotional artwork.
• Produce and participate in linear and streaming ad production.

Digital & Social Media Support

• Develop creative concepts that align with annual and seasonal campaigns, event calendars, and marketing goals.
• Collaborate with the broader team on content plans, and aid delivering visually compelling assets tailored to each platform or project.
• Partner with Digital Marketing Manager to capture real-time content capture during live events, festivals, and promotional activities.
• Stay informed on social, visual, and storytelling trends to keep Harborwalk content fresh and relevant.

Brand & Project Collaboration

• Work closely with the marketing team to maintain and elevate brand standards.
• Coordinate with tenants and event partners to capture requested content and support promotional needs.
• Manage media library organization, including photography archives and video footage.
• Contribute creative ideas for campaigns, onsite activations, and marketing improvements

Qualifications

Education and Experience Requirements

• Be prepared to share portfolio.
• 4 years of professional experience in videography, photography, and/or graphic design (agency, hospitality, tourism, or entertainment industry experience is a plus).
• Proficiency in Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom, Illustrator; After Effects a plus).
• Demonstrated experience shooting and editing both short-form and long-form video.
• Strong understanding of lighting, composition, color, and visual storytelling.
• Experience designing graphics for both digital and print media.
• Ability to manage multiple projects, meet deadlines, and adapt in a fast-paced, event-driven environment.
• Comfortable capturing on-the-ground content during live events, sometimes during evenings or weekends.

Preferred Qualifications

• Experience working with brands in hospitality, retail, entertainment, or destination marketing.
• Knowledge of social media best practices and trends across Instagram, TikTok, Facebook, and YouTube.
• Drone videography/photography experience and FAA Part 107 certification (preferred, not required).

Personal Attributes

• Highly creative with a strong eye for detail.
• Comfortable interacting with guests, vendors, and staff while capturing content.
• Proactive problem-solver with a collaborative spirit.
• Passion for storytelling and creating visually impactful experiences.
• Strong time-management skills; ability to juggle multiple projects and meet deadlines.
• Excellent communication and collaboration skills, comfortable working with cross-functional teams.
• Ability to take creative direction as well as contribute original ideas.
• Flexible and adaptable—able to capture content during live events and rapidly changing environments.
• Reliable, self-motivated, and able to work both independently and as part of a marketing team.

Work Environment

• Position requires regular onsite work throughout Harborwalk.
• Role may include evening, weekend, or holiday hours during major events or peak seasons.
• Must be able to lift and transport photography/video equipment. Reasonable accommodation may be made to enable individuals with disabilities to perform this function.
• The physical environment requires the employee to work both inside in climate-controlled conditions, as well as outside in hot and cool climates. 

Key Competencies

Key Competencies include strong work ethic, negotiating and closing, attention to detail, relationship builder, multi-tasker, problem analysis and solving, excellent communicator, confidentiality, and integrity. Adhering to our Core Values includes being guest-centric, teamwork, respect, pro-active, accountable, learning, and sustainable.

Language Skills

Must be able to speak, read, write, and comprehend the English language. Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write simple and/or complex correspondence. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization. 

Mathematical Skills

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. 

Reasoning Ability

Ability to apply common sense understanding to carry out detailed written or oral instructions. 

Availability

Open and operational seven days a week. Employees are required to be available to workdays, nights, weekends, and holidays. 

License Requirements Valid driver’s license that has been in effect for at least three years, with no major violations and no more than two minor violations in the past three years.

Rules and Regulations All employees must adhere to all safety rules and regulations required by local, state and federal authorities, wear the appropriate personal protective equipment if necessary to perform the job in a safe manner and will follow all company safety rules. 

Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 

 While performing the duties of this job, the employee is regularly required to sit for long periods of time frequently; reach with hands and arms; talk and hear. The employee will stand; walk and stoop, kneel, or crouch. Specific vision abilities required by this job include close vision, color vision, peripheral vision, depth perception and ability to adjust focus.