What are the responsibilities and job description for the Marketing Operations Specialist - San Antonio position at Legend Homes?
Position Details:
The Marketing Operations Specialist will manage all tactical marketing communications for division to ensure a consistent and best-in-class customer experience in all Legend and Princeton Classic communities. Works as the marketing liaison between on-site Sales teams and internal marketing department to coordinate and manage all marketing needs directly related to sales. Manages and implements all marketing strategy on a community-level basis, including plans, signage, collateral, pricing, and web presence.
Supervisory responsibilities:
No direct reports. Expected to communicate regularly with the Sales (both on-site and online) and Marketing team to ensure objectives of the position are maintained.
Duties/Responsibilities:
As one of the largest privately held real estate development and construction companies in Texas, Camillo Companies exists to open doors to greater opportunities for all people. For more than 30 years, the Company has led the way in constructing premier communities featuring affordable homes and residences that maximize style, livability, and functional floorplan designs. Camillo Companies is a vertically integrated operation consisting of four primary entities, including Retail (Legend Homes), Residences (SimplyHome), Land Development (Academy Development), and Maintenance (LCI Services). Through these operations, the Camillo Family of Companies has constructed more than 30,000 homes and residences in the Greater Houston, Dallas-Fort Worth, San Antonio, and Bryan-College Station areas, establishing a standard of exceptional customer service and attainability. In 2007, the Company pioneered the single-family build-to-rent business, eventually leading to the 2012 launch of SimplyHome, which builds, leases, and manages both new and recently constructed single-family homes, townhomes, and multi-family projects. Beginning in 2023, the company made acquisitions to expand into new markets in and outside of Texas.
Camillo Companies value a diverse and inclusive workplace. We strongly encourage women, people of color, LGBTQIA individuals, people with disabilities, and veterans to apply. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members regardless of race, color, religion, sex, gender identity, national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, pregnancy, parental status, military service, or other non-merit factor.
Please note this job description is not designed to cover or contain a comprehensive listing of all responsibilities or duties required. Other assignments, projects, and duties may be required. #LegendCareers
- Company: Legend Homes
- Job Title: Marketing Operations Specialist
- Department: Marketing
- Reports to: Director of Marketing Operations
- Status: Full Time / Non-Exempt, Hourly
The Marketing Operations Specialist will manage all tactical marketing communications for division to ensure a consistent and best-in-class customer experience in all Legend and Princeton Classic communities. Works as the marketing liaison between on-site Sales teams and internal marketing department to coordinate and manage all marketing needs directly related to sales. Manages and implements all marketing strategy on a community-level basis, including plans, signage, collateral, pricing, and web presence.
Supervisory responsibilities:
No direct reports. Expected to communicate regularly with the Sales (both on-site and online) and Marketing team to ensure objectives of the position are maintained.
Duties/Responsibilities:
- Demonstrate robust knowledge of product and communities to provide insight and recommend strategic community marketing initiatives based on traffic and sales performance on a weekly and monthly basis.
- Work collaboratively with the sales and marketing team to develop and maintain lead generation activities including Realtor relations, business outreach, and SimplyHome partnership efforts.
- Request marketing content, for community initiatives, from regional marketing management for eblasts, events, social media, and promotions.
- Actively monitor website and manage all content including new communities, listings, pricing, and close outs. Ensure all 3rd party external feeds are functioning correctly and troubleshoot as needed.
- Generate, organize, and distribute all marketing collateral including renderings, floorplans, price sheets, community information sheets and signage. Coordinate all marketing requests from the field.
- Execute model grand opening and community closing timelines and manage logistics around the following:
- Community signage plans and needs (external signs, billboards, internal community signs, model home signage, etc.)
- Model home and sales center furniture plan, including initial design scheduling and coordinating final install date
- Website content including community details, plans, pricing, photography, etc.
- Sales collateral orders and delivery of floorplans, feature sheets, brochures and price sheets
- Google My Business listings and appropriate map adjustments and/or creation for new communities
- Coordinate the planning and logistics for all public, Realtor, community and Sales team events and promotions.
- Visit all communities in the division throughout the month to assess community appearance and meet with sales team.
- Work collaboratively with division management and marketing management to execute established business objectives.
- Manage all vendor relationships, code, and prepare invoices for payment.
- Utilize Salesforce to generate department reporting needs, including weekly traffic reports and inventory home listing reports.
- Implement overall corporate branding strategy across community-level marketing plans and deliverables
- Assist with all other duties as assigned.
- Friendly and welcoming demeanor with the ability to maintain professionalism and a strong customer-focused demeanor with demanding clientele.
- Excellent time management skills, detail-orientation, ability to manage multiple projects simultaneously and prioritize work.
- Strong decision-making and problem-solving skills, along with advanced conflict resolution skills.
- Effective communication and interpersonal skills and proficient in English. Must be able to articulate needs and convey information verbally and in writing effectively with employees, customers, supervisors, and co-workers throughout the organization.
- Knowledge of management methods and sound employee relations techniques with an ability to connect to staff, troubleshoot problems and help teams collaborate, as necessary.
- Able to work in an equitable, inclusive, and diverse environment. The Camillo family of companies are committed to enhancing equity, inclusion, and diversity, including hiring talent from all backgrounds.
- Detail-oriented and meticulous with data entry and management.
- High-energy, self-starter who thrives in a complex and exciting environment.
- Experience and working knowledge of Salesforce preferred.
- Experience and working knowledge of Adobe Creative Suite preferred.
- Experience and working knowledge of Monday.com or similar project management platform experience preferred.
- Bachelor’s Degree required
- Minimum 2 years real estate marketing experience preferred
- Physical factors:
- Indoor desk job – 50-75%
- Driving to communities (existing and new) – 25-50%
- Working conditions:
- Monday - Friday. 40 hours per week. Overtime may occasionally be necessary.
As one of the largest privately held real estate development and construction companies in Texas, Camillo Companies exists to open doors to greater opportunities for all people. For more than 30 years, the Company has led the way in constructing premier communities featuring affordable homes and residences that maximize style, livability, and functional floorplan designs. Camillo Companies is a vertically integrated operation consisting of four primary entities, including Retail (Legend Homes), Residences (SimplyHome), Land Development (Academy Development), and Maintenance (LCI Services). Through these operations, the Camillo Family of Companies has constructed more than 30,000 homes and residences in the Greater Houston, Dallas-Fort Worth, San Antonio, and Bryan-College Station areas, establishing a standard of exceptional customer service and attainability. In 2007, the Company pioneered the single-family build-to-rent business, eventually leading to the 2012 launch of SimplyHome, which builds, leases, and manages both new and recently constructed single-family homes, townhomes, and multi-family projects. Beginning in 2023, the company made acquisitions to expand into new markets in and outside of Texas.
Camillo Companies value a diverse and inclusive workplace. We strongly encourage women, people of color, LGBTQIA individuals, people with disabilities, and veterans to apply. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members regardless of race, color, religion, sex, gender identity, national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, pregnancy, parental status, military service, or other non-merit factor.
Please note this job description is not designed to cover or contain a comprehensive listing of all responsibilities or duties required. Other assignments, projects, and duties may be required. #LegendCareers