Senior Product Copywriter

Description

About LegalZoom

LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 20 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you.

Where we work

We believe work should work for you. LegalZoom supports a remote-friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more.

LegalZoom’s Brand & Creative team is looking for a Senior Product Copywriter to lead the language strategy in front of our customer experiences. This role is ideal for someone who sits at the intersection of marketing writing and UX copy—fluent in both clarity and persuasion, with a sharp instinct for commerce-driven journeys.

You’ll own copy across marketing webpages, emails, and questionnaire flows—making legal services approachable while driving business performance. If you thrive on collaboration, understand the power of strategic messaging, and care deeply about helping customers navigate complex decisions, we want to hear from you.

You will

• Write and optimize marketing webpages, emails, product flows, sales collateral, and sales scripts, blending clarity with persuasive storytelling.
• Demonstrate a deep understanding of our products, the customers shopping for them, the competitive landscape, as well as market trends to shape copy.
• Turn complex legal topics into clear, supportive language that helps people feel confident and drives conversion.
• Collaborate with visual designers, product designers, lifecycle marketers, SEO, SEM, product marketers, product managers, research, and legal to craft seamless end-to-end customer experiences.
• Express and evolve LegalZoom’s brand voice across consumer touchpoints, ensuring consistency across teams.
• Craft emotionally resonant copy that taps into real human needs and clearly connects those moments to how our products can help.
• Identify opportunities to improve UX and business outcomes through messaging strategy.
• Contribute to our content design system, and help scale best practices in accessibility, usability, and commercialization.
• Balance multiple projects, shifting priorities, and feedback with clarity and speed.
  
  

You have

• 5–8 years of experience in marketing copywriting and UX writing for digital products—especially ecommerce or online services.
• Bachelor’s degree or more in English, History, Journalism, or similar field.
• Portfolio that showcases work on onboarding, purchase, or conversion journeys, and emails with measurable impact.
• Passion for solving real customer problems with thoughtful, clear, and effective messaging.
• Strong collaboration skills—you build trust across teams and communicate ideas clearly.
• A strategic mindset with comfort in ambiguity, and a drive to test and iterate for both user and business impact.
• Familiarity with UX best practices, accessibility, and content system thinking.
• Proficiency in Google Docs and working content-first in Figma.
  
  

LegalZoom is a remote-first company and the national range for this role is $104,600 - 139,500. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below.

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Plus other wellness benefits to include:
  
  

○ Fertility

○ Mental Health

○ One Medical

○ Fringe lifestyle benefits up to $250

Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.