Brand Ambassador TRICITIES TN (Johnson City, Kingsport, Bristol) TABC Required

Legacy Pour Promotions is a boutique, top-tier experiential marketing agency specializing in premium spirits tastings, liquor brand activations, and retail conversion events across East Tennessee. We partner with leading beverage brands to deliver high-impact consumer experiences that drive engagement, brand awareness, and sales conversion.

As we enter a high-volume event season, we are seeking engaging, reliable, and sales-driven Brand Ambassadors to join our growing team. This role is ideal for individuals who thrive in social environments, are passionate about the beverage industry, and excel at creating memorable, customer-focused experiences.

If you love creating memorable customer experiences, are passionate about the beverage industry, and have the gift of gab, we want to meet you. As a Brand Ambassador, you will play a crucial role in enhancing brand awareness, driving sales, and fostering customer loyalty through various marketing initiatives.

Position Overview:

As a Brand Ambassador, you will serve as the face of premium spirits and ready-to-drink brands by delivering dynamic, in-person experiences that connect consumers to products in meaningful ways. You will play a key role in increasing brand visibility, driving trial, and influencing purchasing decisions.

Key responsibilities:

• Represent premium beverage brands at liquor stores, bars, restaurants, festivals, and promotional events
• Curate eye-catching brand displays that stop foot traffic and drive consumer engagement
• Educate consumers through engaging storytelling—communicating not just product features, but brand value and differentiation
• Drive sales through product sampling, recommendations, and one-on-one interaction
• Maintain a high level of professionalism, reliability, and brand alignment at all times
• Capture event photos and gather authentic consumer feedback during activations
• Submit timely and detailed post-event recaps

What We’re Looking For

• Outgoing, personable, and confident communicators (“gift of gab” encouraged)
• Passion for the beverage industry, particularly premium spirits
• Sales-minded with the ability to influence purchasing decisions
• Dependable, punctual, and detail-oriented
• Ability to work independently in fast-paced environments

Compensation & Structure

• $30/hour
• Independent contractor (1099) position
• Flexible, event-based scheduling
• Part time (3-15 hours per week)
• Weekend availability a must, Fridays preferred

Requirements

• Must be at least 21 years of age
• Must hold a valid Tennessee ABC Server Permit
• Must provide your own basic brand ambassador tools (table setup supplies, display materials, etc)
• Reliable transportation to event locations

Ready to pour with us?

We’re building something special at Legacy Pour — a team of story-driven, service-minded, bottle-moving pros who know how to turn a tasting into a memorable brand experience.

Apply now and let’s see if you’re a fit for our crew of rockstars.