What are the responsibilities and job description for the Marketing Specialist position at Left Lane Auto?
Location: Champaign, IL
Job Overview:
Left Lane Auto LLC, a fast-growing automotive repair and tire company with 70 locations, is seeking a Marketing Specialist to support digital marketing performance, website optimization, and online presence management. This role focuses on website and SEO reporting, trend analysis, and execution of key digital initiatives while collaborating closely with the Director of Marketing to drive data-informed decisions.
Responsibilities:
- Generate and analyze website performance reports using Google Analytics.
- Identify trends across key campaigns, searches, and website pages and report insights to the Director of Marketing.
- Update and optimize website copy and content to support SEO performance across all brands.
- Manage and maintain online business listings, including Google Business Profile, Yelp, Apple Business, and related platforms.
- Execute scheduled Google Business Profile posts for all shop locations.
- Stay up to date on SEO best practices, search trends, and emerging technologies, including AI Search, and present recommendations to the Director of Marketing.
- Perform other marketing-related tasks as assigned.
Skills & Qualifications:
- Experience with websites, Google platforms, and SEO strongly encouraged.
- Strong analytical, organizational, and communication skills.
- Ability to manage multiple projects and deadlines in a collaborative team environment.
Benefits:
- 401(k)
- Health insurance
- Paid time off
Pay:
$40,000 - $50,000
Entry-level to 3 years of experience
Salary : $40,000 - $50,000