What are the responsibilities and job description for the Graphic Designer and Brand Manager position at Lees-McRae College?
Title: Graphic Designer and Brand Manager
Department: Marketing and Communications
Category: Non-Exempt
Summary/Objective
The Graphic Designer and Brand Manager leads visual brand execution supporting enrollment marketing, fundraising campaign initiatives, advertising efforts, and institutional communications.
Essential Functions
- Design and produce creative concepts and collateral for recruitment and fundraising efforts.
- Uphold brand standards through quality control of visual content
- Produce still and motion graphics and other digital assets for institutional websites, social media enterprise accounts, digital marketing/advertising campaigns, promotional print materials, email campaigns, and environmental building graphics.
- Create and maintain creative calendar for production timelines and scheduling using project management tools.
- Inspect proofs for accuracy and adherence to appropriate production standards.
- Lead creative needs for recruiting, retention, and constituent engagement events (e.g. apparel designs for Homecoming/Family Weekend and community service days, wayfinding signage)
- Produce approved templates for campus partners.
- Support institutional initiatives by providing design support to other departments.
- Research industry trends and best practices within the fields of marketing and communications and higher education.
- Other duties as assigned
Competencies
- Graphic design expertise required
- Brand development required
- Adobe Creative Suite expertise required
- Attention to detail required
- Project management preferred
Supervisory Responsibility
This position may supervise student workers or interns.
Work Environment
Normal office environment where there is no physical discomfort due to temperature, dust, noise and the like.
Position Type/Expected Hours of Work
This is a full-time position. Days and hours of work are Monday through Friday, 8 a.m. to 5 p.m. However, the employee must be willing to work a non-traditional 40-hour week and be flexible as needed. Schedules will be adjusted to provide coverage in these cases.
Travel
Limited travel may be required.
Required Qualifications
- Bachelor’s degree in graphic design or related field.
Preferred Qualifications
- Higher education experience.
Physical Demands
- Minimal physical demands.