What are the responsibilities and job description for the Graphic Design Manager position at LEER Group?
Overall Responsibilities:
The role of Graphic Design Manager is to assist the Leer Group Marketing Department with the creation, development and implementation of marketing and communication materials and programs. The Graphic Design Manager will collaborate with the team to create, develop, and implement product literature, sell sheets, point of purchase material, manuals, trade show materials, and digital assets for our direct and indirect channels and all consumer brands. In addition, he/she will work with the team on photography and video shoots to ensure assets meet objectives and the marketing library remains up to date. This person must be a self-starter with a hands-on approach and the ability to work unaided.
RESPONSIBILITIES:
The role of Graphic Design Manager is to assist the Leer Group Marketing Department with the creation, development and implementation of marketing and communication materials and programs. The Graphic Design Manager will collaborate with the team to create, develop, and implement product literature, sell sheets, point of purchase material, manuals, trade show materials, and digital assets for our direct and indirect channels and all consumer brands. In addition, he/she will work with the team on photography and video shoots to ensure assets meet objectives and the marketing library remains up to date. This person must be a self-starter with a hands-on approach and the ability to work unaided.
RESPONSIBILITIES:
- Responsible for development of marketing collateral
- Manage photography/video inventory, and online assets using the Widen Digital Asset Manager (DAM)
- Design and develop all print marketing materials and digital assets to ensure brand continuity and to meet marketing objectives.
- Collaborate with outside agencies on marketing campaigns, materials, and strategic planning.
- Manage company printed material inventory with vendors.
- Provide digital and content support for major communications events and conferences, including agenda-setting, audience outreach and invitations, execution, and follow-up.
- Provide ongoing analysis of performance of various communications and engagement strategies with a focus on continuous improvement.
- Other duties as assigned or needed.
- Excellent written and verbal communication skills.
- Ability to work effectively with non-technical personnel.
- Experience with email and/or marketing automation software and integration with databases
- Ability to elicit requirements and translate to technical solutions that can scale across multiple business units.
- Initiative-taker with a hands-on approach and the ability to work unaided.
- Associate or bachelor’s degree in graphic design or relevant field.
- 5 years of relevant experience in a graphics-related environment, as demonstrated by a strong design portfolio
- Understanding of the marketing team’s role as it relates to supporting the overall company goals
- Advanced experience with a wide array graphic programs, multimedia and presentation software such as Photoshop, InDesign, Illustrator, Acrobat, MSWord and Excel
- Experience with Power Point presentation design
- Exceptional understanding of design and retouching principles (typography, imagery, color, layout, etc.)
- Advanced understanding of design integration for various types of print processes (Offset, digital, spot color usage, etc.)
- Advanced knowledge of user interface design principles and information architecture
- Skilled designer with the ability to think outside the box and see the big picture for the joint success as a team.
- Experience with design of Infographics
- Ability to source imagery for projects (stock photography, illustrations, icons, etc.)
- Ability to think strategically and creatively.
- Ability to multi-task, prioritize projects, and meet deadlines.
- Ability to adapt to changing project parameters and diverse project assignments.
- Strong understanding of production quality controls (proofing, post-checking, etc.)
- Ability to establish visual direction.
- Assertive and self-confident, but also conscientious and patient
- Must be able to guide, lead, and provide direction: Encouraging and building mutual trust.
- Self-starter with a hands-on approach
- Valid driver’s license & the ability to travel if needed.
- Excellent negotiation skills in challenging situations, both internally and externally