Assistant Channel Marketing Manager - US Asian

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Ready to bring fresh energy to your career? At Lee Kum Kee, we’re committed to your growth, offering a place where creativity and innovation thrive. If you're eager to make an impact and advance your career, apply today and start adding flavor to your professional life!

ABOUT THE COMPANY

Founded in 1888, Lee Kum Kee, a Hong Kong-based global food company, specializes in creating condiments and sauces that promote Chinese cuisine worldwide. With more than 300 products to choose from, Lee Kum Kee takes the mystery out of cooking authentic and delicious Asian foods in the comfort of your kitchen. Lee Kum Kee is committed to providing authentic and innovative condiments and sauces featuring the highest quality ingredients. Armed with a unique management culture, stringent quality control, superb and innovative products, coupled with the century long brand reputation, Lee Kum Kee has achieved unanimous recognition and won numerous prestigious awards.

Lee Kum Kee (USA) Inc., a division of Lee Kum Kee International Holdings Ltd., has its headquarters and manufacturing facilities in Southern California with more than 500 employees (Americas Zone Region). We are expanding into Georgia! We are looking for the best and brightest talents to join our company and work together to bring the next level of success!

BENEFITS

• Medical, Dental, and Life Insurance coverage
• 401(k) Retirement Plan through Principal
• Two (2) Weeks Vacation
• Ten (10) Paid Holidays
• Five (5) Sick Days
• …And More!

POSITION SUMMARY

The Assistant Channel Marketing Manager will be responsible for planning, directing and coordinating the marketing of the company’s products and services to meet the company’s objectives in the US Asian Channel (retail, foodservice and industrial).

ESSENTIAL FUNCTIONS

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Devises product go-to-market process, plan timelines, launch scenarios, pricing strategies, and promotions.
• Conducts continuous sales and competitor analysis to provide insights and action plans, updates marketing data, and gathers new business intelligence to develop a detailed understanding of the market’s actual needs.
• Collaborates with the Asian sales team to provide solutions for marketing needs and customer support.
• Liaise with sales team and transform data-led knowledge into specific strategic plans.
• Stays updated to global food trends, and the characteristics of each region to ensure smooth product launches.
• Assists Associate Director, Channel Marketing to develop and execute online/ offline marketing plans and programs (including trade programs), both short and long range, to ensure the profit growth and expansion of company products.
• Collaborates with stakeholders to manage social media, create content, conduct community outreach, organize events, secure sponsorship, execute advertising campaigns, lead on KV and in-store POSM development and manage PR activities.
• Collaborates with chefs on recipe development and new menu ideation.
• Handles all inquiry submission to technical services.
• Handles the labels and artwork on the packaging development.
• Brings new products to market by analyzing proposed product requirements and product development programs.
• Introduces and markets new products by developing time-integrated plans working with sales, advertising, and POP material production.
• Manages and implements marketing and trade marketing activities of the product launch and promotion with sales team.
• Leads and manages individual projects to achieve objectives within specified timelines and budgets.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This position requires a bachelor’s degree in marketing, business administration, communications or a related field from an accredited university; and a minimum of 5 years of related experience and/or training; or an equivalent combination of education and experience.
• Bilingual skill in both written and verbal English and Chinese is required.
• The individual must possess excellent written and verbal communication and presentation skills in English.
• Candidate must possess working knowledge of Microsoft, Excel (including VLOOKUP, and PowerPivot), and PowerPoint.
• Must be able to work independently and clearly communicate with cross-functional teams to achieve goals.
• Must be able to work as part of a team in a fast-paced environment with minimal supervision.
• Strong ability to collaborate effectively with sales teams and external vendors.
• Must be detailed-oriented, thorough, and organized.
• Must have the ability to define problems, analyze data, apply concrete sales principles through data gathering and analysis, establish facts and draw valid conclusions.
• Knowledge and experience in Power BI and SAP Hana are a plus.
• Experience in food industry/foodservice industry is a plus.

It is Lee Kum Kee’s policy to seek and employ the most qualified persons in all jobs in a manner which will ensure equal employment opportunity as well as administer personnel actions in a manner as to not discriminate against any person on the basis of race, color, religion, national origin, age, sex, sexual orientation, disability or protected veteran status. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.