Supervising Producer - Professional Rodeo Cowboys Association

The Supervising Producer is a critical creative leader responsible for developing, producing, and shooting a wide range of content for PRORODEO Partnerships. This role is expected to be actively involved in hands-on production, including shooting, editing and directing content. Leveraging deep industry experience, this role oversees multiple content executions, spanning original programming and branded content that fuel fan engagement, elevate athlete storytelling, and unlock revenue opportunities for our local and national Learfield sales teams.

Working closely with the centralized Learfield Studios team, the Supervising Producer leads the local content team and is the primary on-site representative. They collaborate closely with the PRCA media and marketing teams to ideate, create, and deliver a robust and innovative content slate.

Essential Duties & Responsibilities

• Produce, write, direct, and shoot narrative and serialized Learfield Studios content at PRORODEO Partnerships.
• Serve as the creative lead and supervising producer for all active projects.
• Lead the development and production of original and branded episodic video content to grow fan engagement and drive revenue for our local and national sponsorship sales teams.
• Oversee the full Learfield Studios content operation for PRORODEO Partnerships, including creative, production, distribution, analytics, content strategy, and sales integration.
• Build trust-driven relationships with athletes and guide them through all original, branded, and content initiatives.
• Partner with sponsors to create custom content aligned with stakeholder voice, tone, and brand guidelines.
• Shape and continuously refine content best practices across creative, production, distribution, and athlete communication.
• Advise on content strategy that supports PRORODEO Partnerships and PRCA priorities, increases engagement, and drives local and national revenue.
• Manage the on-site content producer, content strategy and distribution manager, and additional production resources; delegate effectively to maximize team output.
• Use data, trends, and creative insight to develop year-round Learfield Studios content strategy and proactive content calendars.
• Pitch, ideate, and execute branded video series for sales teams; participate in client presentations and productions.
• Ensure the highest-quality content delivery within established budgets and timelines.
• Collaborate with internal and external teams to meet all agreed-upon deliverables.
• Develop research, pre-production, production, post-production, distribution, and analysis plans for all proactive and reactive content series.
• Optimize content distribution and promotional strategies using data as a key creative input.
• Maintain strong communication with marketing, sales and management teams to align content with organizational priorities.
• Manage pre-sale content presentations, including projected performance, distribution plans, and creative overviews.
• Track performance of all campaigns and create comprehensive recaps for partners, sales teams, and leadership.
  
  

Minimum Qualifications

• 8 years of experience in sports or entertainment creating, writing, producing, and directing video content with 1 year leading and managing a team.
• Hands-on experience shooting and directing video.
• Must provide a reel, portfolio, or website demonstrating hands-on shooting and directing experience.
• Experience leading a team.
• Excellent communication and presentation skills, including the ability to articulate creative concepts to executive leadership.
• Passionate storyteller with extensive experience driving audience engagement.
• Proven experience in sports and/or entertainment environments.
• Ability to independently own projects and serve as primary contact for external partners.
• Background in digital, short-form, social, and influencer-driven content; narrative storytelling experience is a plus.
• Strong leadership skills with experience managing multiple team members across varied projects.
• Deep understanding of content production pipelines end-to-end.
• Comprehensive knowledge of production equipment, lighting, cameras/lenses, audio, and post-production workflows.
• Ability to write pitch materials, craft pre-production plans, and present to internal and external stakeholders.
• Strong creative ideation skills aligned to project and brand objectives.
• Ability to interpret creative concepts and guide execution with clarity and vision.
• Thrives in a high-energy, high-profile, proactive, deadline-driven environment with strong attention to detail.
• Strong administrative, analytical, and problem-solving abilities.
• Proven capacity to prioritize and manage multiple projects in a fast-paced, constantly evolving setting.
• Highly organized, efficient, and meticulous in execution.
  
  

The approximate national base pay range for this position is $80,000 to $90,000. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10 days annually), including Parental Leave, 20 Paid Holidays, 401(k) Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.