Social Content Specialist - University of Wisconsin

As part of Learfield’s new Always On team and initiative, the Social Content Specialist plays a key on-site role at the University, supporting the development and production of original and branded content in collaboration with the athletics department. Reporting to the Supervising Producer and working closely with the local sales team, this role partners with athletic department content teams, school production staff, and Learfield colleagues to ideate, create, and execute a comprehensive content calendar that enhances fan engagement and drives revenue opportunities across school athletic social channels.

Essential Functions And Responsibilities

• Assist in creating original video and social media content with school partners to drive fan engagement and support local revenue-generation efforts.
• Support the development of custom branded social content for local Learfield property sales teams.
• Contribute to the production of multimedia content across formats, including audio/video, animation, graphics, and sponsorable content.
• Serve as a liaison—alongside the Supervising Producer—between the athletics department content team, local Learfield sales teams, and national sales.
• Collaborate with athletics content teams to produce program-specific, on-brand content across all social media platforms, including emerging channels.
• Support the creative process from concept through final deliverables, including writing, producing, shooting, and occasionally overseeing editing.
• Assist the Supervising Producer and University production teams in the creative development of Learfield-led original content initiatives.
• Participate in the production of Learfield live-action shoots and other on-site content opportunities at the University.
  
  

Minimum Qualifications

• Prior experience shooting video required.
• Advanced knowledge of graphic design, motion design, photography, and video editing/production.
• Minimum 1 year of experience in a creative production environment.
• Minimum 1 year of experience developing creative content that has driven engagement or measurable results.
• Ability to meet deadlines and thrive in a fast-paced, dynamic environment.
• Demonstrated ability to collaborate effectively with content creators, partners, and other stakeholders.
• Strong communication skills, including the ability to present concepts and strategies to leadership.
• Creative thinker with the ability to generate ideas that support project goals and initiatives.
• Strong administrative, critical-reasoning, and problem-solving skills.
• Highly organized, efficient, and detail-oriented.
  
  

Preferred Qualifications

• Adobe Creative Cloud experience preferred
• Previous experience in the sports industry—ideally collegiate athletics—preferred.
  
  

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10 days annually), including Parental Leave, 20 Paid Holidays, 401(k) Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.