Senior Retail Marketing Specialist

We are seeking a dynamic and results-driven Senior Retail Strategy Specialist to lead the development and execution of marketing and merchandising programs across our retail channels. This role will focus on managing high-impact partnerships, promotional strategies, and consulting projects with major retailers and independent bookstores.

Key Responsibilities

• Lead the planning, execution, and analysis of marketing campaigns with national and regional retail partners.
• Collaborate with Strategic Brand Management, Licensing and Partnerships teams to develop in-store and digital retail programs that drive sell-through.
• Manage promotional calendars, co-op marketing funds, and partner communications to ensure internal and external clients are informed of all retail developments.
• Analyze retail sales data and marketing performance to optimize strategies and deliver insights to internal stakeholders.
• Serve as a trusted point of contact for retail partners and build strong, collaborative relationships.
• Build relationships with key licensees to assist in the optimization and development of retail opportunities.
• Assist in the development and implementation of collaborative strategic plans with key retail accounts.
• Collaborate with the Director of Marketing and Partnerships account team to identify opportunities and develop hypothesis around growth opportunities for retailer consulting projects.
• Manage projects related to retail consulting projects, ensuring clear timelines, cross-functional coordination, and on-time delivery.
• Collaborate with internal teams to develop strategies that elevate the campus bookstore experience.
• Conduct peer benchmarking and analyze consumer behavior trends to inform merchandising, marketing, and customer engagement tactics.
• Provide insights and recommendations to improve product presentation, assortment planning, and in-store storytelling specific to the college market.
• Identify opportunities for innovation in the college retail space and share best practices across partner stores and internal stakeholders.
  
  

Qualifications

• 4 years of experience in retail marketing, shopper marketing, or category management.
• Proven experience working with major retailers
• Experience or exposure to the college licensing or sports licensing industries is a plus
• Strong project management skills with the ability to juggle multiple priorities and stakeholders.
• Strong organization and strategic-thinking skills to turn objectives into an actionable plan.
• Excellent communication and relationship-building skills.
• Proficiency in basic Microsoft Suite required, experience with Monday.com and Canva is a plus
  
  

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10 days annually), including Parental Leave, 20 Paid Holidays, 401(k) Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.