NIL Partnership Solutions Coordinator - University of North Carolina

Tarheels Sports Properties is seeking a motivated and detail-oriented NIL Partnership Solutions Coordinator to support the execution of Name, Image, and Likeness (NIL) partnerships. This role will focus on assisting with student-athlete marketing campaigns by tracking inventory, coordinating deliverables, and supporting reporting needs.

In this role, you’ll work closely with internal property staff, student-athletes, and brand partners to help ensure smooth day-to-day execution of NIL campaigns within a single property. This role reports to the General Manager and provides the opportunity to build foundational experience in NIL operations.

Essential Duties & Responsibilities

• Support the coordination and execution of NIL deal activations, ensuring student-athletes fulfill deliverables in alignment with fair market value.
• Track and update NIL inventory across proposed, sold, and available assets; assist with weekly internal updates and reports.
• Serve as a liaison between internal property teams, student-athletes, and external stakeholders (e.g., brand partners, athletics) as needed.
• Participate in gameday operations and NIL activations at home games and other key events.
• Stay informed on NIL news, including national trends, legislation changes, and peer institution activity; share updates with property team.
• Represent the property in internal Learfield NIL touchpoints or meetings as assigned.
• Assist with additional sales, fulfillment, or operations duties as directed by property leadership.
• Must be able to work 40 hours per week, including home games, select events, and NIL activations occurring outside traditional business hours.
  
  

Minimum Qualifications

• Strong communication, organizational, and problem-solving skills with attention to detail
• Ability to build and maintain positive working relationships across diverse groups
• Familiarity with Microsoft Office tools, including Word, PowerPoint, and Excel
• Ability to manage time effectively and follow established procedures with guidance
  
  

Preferred Qualifications

• Internship or 0–2 years of experience in college athletics, sports marketing, NIL, or sponsorship support
• Bachelor’s degree from a four-year college or university
• Willingness to learn and take initiative in a fast-paced environment
• Understanding digital and social media best practices within NIL and influencer marketing
• Experience developing or supporting content strategies for social media, with a clear sense of what drives engagement across different platforms
• Familiarity with creative production elements such as graphic design, motion graphics, photography, and social storytelling
  
  

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10 days annually), including Parental Leave, 20 Paid Holidays, 401(k) Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.