Director, Revenue Generation - University of California, Berkeley

Founded in 2011 on the people principles of Character, Capacity and Commitment, Learfield Amplify represents 40 collegiate athletic departments, professional sports teams and related industry organizations nationwide, with more than 170 on-site sales personnel dedicated to serving these respective relationships. The company delivers a total revenue solution through staff development, high-value expertise, and engaged fan relationships. As the sports industry and fan behavior continues to evolve, Learfield Amplify remains at the forefront of business intelligence through many of its national relationships, leading to increased revenues for teams across the country.

As the exclusive outbound arm for the University, the sales team manages many of the sales efforts for ticketed sports. As a member of the team, we provide fans, partners, businesses, and constituents of the University with outreach and access to all ticket types, including season, partial, and group tickets, and ultimately providing experiences to grow involvement and revenue generation across the board while integrating fully within the department and the community.

Learfield Amplify is actively seeking a Director, Revenue Generation. to lead the ticket sales team. The Director, Revenue Generation, is responsible for training, mentoring, motivating and coaching the revenue generation staff. This person will also be responsible for developing and implementing revenue initiatives designed to meet or exceed the annual sales goals set forth by senior management.

Essential Duties & Responsibilities

• Oversee revenue generation efforts involving ticket sales, new donor acquisition, customer service, premium seating, hospitality and other revenue generating opportunities
• Responsible for the recruiting, hiring and professional development of revenue generation staff
• Provide ongoing training, coaching and mentoring for revenue generation staff
• Lead regular staff meetings and facilitate discussion and sharing of ideas related to growing revenue
• Develop and maintain a personal client base of ticket sales prospects and customers
• Prepare and manage an annual Revenue Generation plan and budget in concert with appropriate staff and senior management that encompasses the sales and retention of all our various customers
• Effectively manage various group assets / experiences to maximize group ticket sales at all home games
• Prepare timely and accurate sales reports that monitor the progress of the revenue generation team both individually and collectively and ensures that we maintain proper sales pacing to meet the goals set forth
• Work with members of senior management team to manage relationships with outside vendors and corporate partners related to the sale of group tickets and party suite rentals
• Work closely with university athletic department marketing staff on promotions as it relates to driving revenue
• Work closely with national Data Analytics team on CRM / Database initiatives including data collection, analytics and marketing directly related to generating incremental revenue
  
  

Minimum Qualifications

• 5 years of experience working in sales with collegiate and/or professional sports team and 2 years of experience working in a ticket sales management role
• Superior communication skills, collaborative with strong leadership and interpersonal skills
• Results oriented leader with proven ability to motivate people and maximize revenue production
• Proven track record in revenue generation
• Must be enthusiastic, creative and able to think both strategically and tactically
• Ability to work in a dynamic, high-paced environment
• Ability to handle multiple tasks at one time
• Highest level of personal and professional integrity and ethics
• Strong customer service skills
• Demonstrated proficiency in Microsoft Office Suite
• Experience working with Paciolan or Ticketmaster/Archtics ticketing systems preferred
• Experience working with CRM systems such as ACT, Salesforce.com, SSB, Microsoft CRM, Conquer, Outreach etc
• Willingness and ability to work long hours, including holidays and weekends as required
  
  

Preferred Qualifications

• Bachelor’s Degree in Sports Administration or business field
  
  

The approximate national base pay range for this position is $115,000 to $130,000. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10 days annually), including Parental Leave, 20 Paid Holidays, 401(k) Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.