What are the responsibilities and job description for the Head of Product Marketing position at Leap?
About Leap
Leap is one of the fastest-growing benefits solutions and a category-defining pioneer in employer specialty pharmacy. We are reshaping how life-changing therapies are delivered and financed, ensuring patients get the treatment they need while employers finally get a fair deal.
Specialty drugs and infusions represent nearly 10% of all healthcare spend and are the fastest-growing cost category for employers. Leap tackles this challenge with a novel approach: eliminating hidden markups, expanding access to high-quality infusion providers, and bringing clarity and fairness to how therapies are priced and paid for.
We’re proud to partner with numerous Fortune 500 companies and leading TPAs. Each patient we serve creates immediate ROI: lower costs, improved access, and better care. Join us as we redefine what’s possible in specialty care.
The Opportunity
We’re hiring a Head of Product Marketing to own product marketing from strategy through execution. In this role, you’ll shape Leap’s positioning and messaging, refine buyer segmentation, and create the content that tells our story. Working closely with Sales, Clinical, and Product, you’ll drive market awareness, educate buyers on why Leap is the best solution for specialty care, and help accelerate our growth.
Key Responsibilities
We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Leap is one of the fastest-growing benefits solutions and a category-defining pioneer in employer specialty pharmacy. We are reshaping how life-changing therapies are delivered and financed, ensuring patients get the treatment they need while employers finally get a fair deal.
Specialty drugs and infusions represent nearly 10% of all healthcare spend and are the fastest-growing cost category for employers. Leap tackles this challenge with a novel approach: eliminating hidden markups, expanding access to high-quality infusion providers, and bringing clarity and fairness to how therapies are priced and paid for.
We’re proud to partner with numerous Fortune 500 companies and leading TPAs. Each patient we serve creates immediate ROI: lower costs, improved access, and better care. Join us as we redefine what’s possible in specialty care.
The Opportunity
We’re hiring a Head of Product Marketing to own product marketing from strategy through execution. In this role, you’ll shape Leap’s positioning and messaging, refine buyer segmentation, and create the content that tells our story. Working closely with Sales, Clinical, and Product, you’ll drive market awareness, educate buyers on why Leap is the best solution for specialty care, and help accelerate our growth.
Key Responsibilities
- Own and evolve Leap’s positioning and messaging, ensuring it clearly communicates our value, resonates with target segments, and differentiates us within the employer health ecosystem.
- Lead go-to-market planning and execution for new products, features, and commercial initiatives, partnering closely with Sales, Product, Clinical, and Marketing to deliver coordinated, high-impact launch plans.
- Develop compelling sales enablement assets—including pitch decks, one-pagers, ROI narratives, and competitive talking points—that accelerate deal velocity and strengthen sales effectiveness.
- Deliver actionable market and competitive intelligence to internal teams, translating insights into recommendations that shape sales strategy, pricing and packaging, and the product roadmap.
- Build scalable product marketing systems and processes that improve operational efficiency, track impact, and support future team growth and investment.
- 4 years of B2B marketing experience, including 2 years in healthcare (digital health, benefits, payer/provider, care delivery, or health tech).
- Demonstrated ability to craft and articulate compelling value propositions, with examples of enterprise messaging that drove measurable business impact.
- Exceptional storytelling and writing skills, with the ability to adapt tone and narrative across channels, audiences, and formats.
- Experience translating clinical outcomes into external materials, with an understanding of PHI/HIPAA requirements and external-validation best practices.
- Strong ownership mindset, with the ability to deliver finished, high-quality work in a fast-paced environment.
- Proven cross-functional collaborator, able to partner effectively with Sales, Product, Clinical, and other teams to deliver on goals.
- Fluency in GTM systems, including Salesforce and at least one marketing automation platform (HubSpot or Marketo).
We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.