What are the responsibilities and job description for the Director of Marketing position at Leap Brands?
Director of Marketing
Location Baltimore MD
Industry Restaurants
About the Role
A fast growing multi unit restaurant group is looking for a Director of Marketing to lead brand strategy, digital growth, and customer engagement across a portfolio of locations. This person will own marketing from strategy to execution and play a key role in scaling new markets, launching campaigns, and driving traffic across all channels.
What You Will Do
• Build and execute the full marketing strategy across digital, social, loyalty, local store marketing, and new unit openings
• Lead content creation across platforms and oversee brand standards for all locations
• Manage paid media campaigns including social ads, search, and local targeting that drive measurable traffic and sales
• Partner closely with Operations to drive promotions, menu launches, community events, and guest acquisition
• Own reporting and analytics for marketing performance and make data driven decisions
• Lead CRM and loyalty strategy to increase frequency and retention
• Manage agency partners and creative freelancers as needed
• Develop the annual marketing budget and monitor spend against goals
• Support new store openings with launch playbooks, creative, and on the ground activation
What You Bring
• Experience leading marketing for restaurants or multi unit consumer brands
• Strong background in digital marketing including paid social, SEO, CRM, and loyalty programs
• Ability to build marketing systems and processes from the ground up
• Creative mindset with strong execution and project management skills
• Comfortable in a fast growth environment with shifting priorities
• Experience managing teams or agency partners
• Strong communication skills and the ability to partner cross functionally
Compensation
Competitive base salary plus bonus structure commensurate with experience.