What are the responsibilities and job description for the Social Media Specialist position at League One Volleyball (LOVB)?
About LOVB (League One Volleyball)
League One Volleyball (LOVB) is reimagining women's sports. Launched in 2019, our company is a mission-led sports performance, training and media enterprise that will change the game of volleyball in the USA and empower new generations of female athletes.
It is a groundbreaking time for volleyball in the US with our historic triple Olympic Gold medals in Women's Indoor, Beach and Sitting Volleyball. Volleyball is already the #1 most played girls' youth sport. There are 38M current and former players today. Of major sports, it's the only one that is women-first (~90% of players are female). But the volleyball market has been almost entirely missed by traditional sports investors, brands, and media.
LOVB is capturing this opportunity by creating a strong club business, and from that built-in audience and fandom, is creating the best Pro League in the world and a digital ecosystem that will connect all aspects of LOVB. This community-up approach will drive participation and fandom, while enabling greater empowerment for girls and young women living this amazing sport. In this role, you will join a mission-driven, roll-up-your-sleeves team of innovators and builders who have come together to change the paradigm of professional volleyball and women’s sports.
Job Description
Title: Social Media Specialist
Department: Pro Marketing - 403
FLSA Status: 1099 Contractor
Location: Madison, WI
Job Summary
The Social Media Specialist will manage and grow the digital presence of an assigned LOVB Pro Team, serving as the team’s dedicated voice across social media platforms. This role will bring the team’s athletes, culture, and community to life online, driving engagement and building fandom. Working closely with the central LOVB League Social, Creative, and Marketing teams, the Social Media Specialist will ideate, capture, and publish content that reflects the unique personality of the team while aligning with league-wide brand standards and campaigns.
Essential Duties And Responsibilities
Strategy
League One Volleyball (LOVB) is reimagining women's sports. Launched in 2019, our company is a mission-led sports performance, training and media enterprise that will change the game of volleyball in the USA and empower new generations of female athletes.
It is a groundbreaking time for volleyball in the US with our historic triple Olympic Gold medals in Women's Indoor, Beach and Sitting Volleyball. Volleyball is already the #1 most played girls' youth sport. There are 38M current and former players today. Of major sports, it's the only one that is women-first (~90% of players are female). But the volleyball market has been almost entirely missed by traditional sports investors, brands, and media.
LOVB is capturing this opportunity by creating a strong club business, and from that built-in audience and fandom, is creating the best Pro League in the world and a digital ecosystem that will connect all aspects of LOVB. This community-up approach will drive participation and fandom, while enabling greater empowerment for girls and young women living this amazing sport. In this role, you will join a mission-driven, roll-up-your-sleeves team of innovators and builders who have come together to change the paradigm of professional volleyball and women’s sports.
Job Description
Title: Social Media Specialist
Department: Pro Marketing - 403
FLSA Status: 1099 Contractor
Location: Madison, WI
Job Summary
The Social Media Specialist will manage and grow the digital presence of an assigned LOVB Pro Team, serving as the team’s dedicated voice across social media platforms. This role will bring the team’s athletes, culture, and community to life online, driving engagement and building fandom. Working closely with the central LOVB League Social, Creative, and Marketing teams, the Social Media Specialist will ideate, capture, and publish content that reflects the unique personality of the team while aligning with league-wide brand standards and campaigns.
Essential Duties And Responsibilities
Strategy
- Contribute to and execute on a team-specific social media strategy that drives audience growth and deepens fan engagement.
- Monitor social and industry trends to ensure LOVB’s digital presence remains fresh, innovative, and competitive.
- Adapt tone, voice, and visuals to reflect the team’s personality while staying consistent with LOVB’s brand identity.
- Manage, ideate, and publish daily social content for the team across Instagram, TikTok, X, Facebook, and emerging platforms.
- Capture, edit, and publish real-time content (photo, video, and copy) during practices, games, and community events.
- Create short-form, vertical video content such as Reels, TikToks, and Stories.
- Support the publication of league-wide content and series, assisting with captioning and community management.
- Deliver live coverage across all platforms, including pre-game hype, in-game updates, post-game highlights, and behind-the-scenes access.
- Track match storylines and update social media graphics and templates in real time.
- Collaborate with the League Media Team for highlights, graphics, and broadcast assets.
- Monitor and respond to fan comments, messages, and trends in real time to build authentic engagement.
- Highlight local partnerships, athlete appearances, and community initiatives through digital storytelling.
- Support efforts to build local fan communities online and connect fans with athletes and team events.
- Partner with LOVB’s central Social, Creative, and Marketing teams to align campaigns and share content.
- Track and analyze weekly performance metrics, growth, and engagement; provide insights and recommendations.
- Identify opportunities for innovation and trend-driven content to increase reach and engagement.
- 1–3 years of professional experience in social media management, digital marketing, or content creation (sports/entertainment preferred).
- Proficiency with major social platforms, analytics tools, and basic editing software (CapCut, Canva, Figma, Slate, Adobe Suite, or similar).
- Strong photography and videography skills with the ability to edit quickly on mobile.
- Excellent writing and creative storytelling skills with the ability to adapt tone and voice to match the team identity.
- Strong attention to detail, organization, and ability to multitask in fast-paced, live-event environments.
- Willingness to work nights, weekends, and travel locally during the season.
- Passion for sports, entertainment, and storytelling; volleyball knowledge is a plus.