Market Manager

Market Manager

Full-Time  •  Cannabis Technology  •  New York, NY

This role is built for a self-starter who owns a market end-to-end — strategy, pipeline, and revenue.

Location

New York, NY (in-market — based in the New York metro area)

Employment Type

Full-Time

Department

Sales / Revenue

Reports To

Area Sales manager

Travel

Up to 50% within assigned markets (mostly New York State)

Schedule

Flexible; some evenings/events as client meetings require

WHO WE’RE LOOKING FOR

We are not looking for someone who needs direction at every turn. The Market Manager is part territory owner, part strategic seller, and fully self-directed. You will own the New York market with minimal oversight, and your results will speak for themselves.

The Non-Negotiable: You Are a Self-Starter

• You identify what needs to be done and do it — without being asked twice

• You build and manage your own pipeline, priorities, and follow-through with precision

• You are proactive in building relationships, spotting opportunities, and flagging risks before they become problems

• You bring ideas, not just execution — you surface market feedback, suggest campaigns, and push for better outcomes

• You are comfortable being the only Leafly rep in the room and making that count

• When no one is watching, your standard of work doesn’t change

ROLE SUMMARY

Leafly is hiring a Market Manager on our Sales team to help drive client relationships and revenue through the acquisition, development, and strategic management of Leafly’s key advertising partners in the New York market. This role is based in New York, NY, and is ideal for a self-starter who thrives on owning a territory, building relationships from the ground up, and taking initiative without waiting for direction. Leafly is looking for someone with robust experience in online media sales, a solid understanding of digital media and advertising, direct experience building and maintaining large client relationships, and excellent communication skills.

Leafly’s sales team is a curious group of highly skilled professionals focused on helping advertisers and agencies achieve their marketing objectives via advertising on the Leafly platform. As Market Manager for New York, you will be the face of Leafly to prospects and clients across the region, helping small, medium, and large businesses alike. As a key member of our sales team, you will be a critical part of shaping our sales strategy and influencing the company’s product roadmap. This role and team have high growth potential and is a major strategic focus at Leafly. We are looking for an entrepreneurial, self-motivated operator who can independently drive their book of business in one of our most important markets.

KEY RESPONSIBILITIES

You will own the New York market end-to-end. Your work will span three pillars:

Territory Ownership & New Business

• Own the New York market as a true self-starter — set the strategy, build the pipeline, and execute against it with minimal oversight

• Establish mutually-beneficial relationships with new clients, educating them on Leafly and the value of the Leafly ads platform

• Uncover business initiatives and pain points that map back to our solutions across multiple lines of business

• Represent Leafly at in-market client meetings, industry events, and conferences throughout the New York region

• Travel up to 50% within assigned markets (mostly New York State)

Account Management & Growth

• Manage and deepen relationships with existing advertising partners, both with agencies and directly with advertisers, across the New York metro area

• Lead with solutions when identifying opportunities for improvements in products, service, and policy by evaluating results and competitive developments

• Drive consistent achievement against monthly, quarterly, and annual sales targets

• Proactively check in with accounts before problems arise — don’t wait for inbound escalations

Market Intelligence & Cross-Functional Partnership

• Work independently while collaborating effectively with internal sales leadership, ad operations, legal, product, and marketing teams on sales & product strategy

• Shape Leafly’s ad product and sales roadmap by aggregating and sharing client feedback and campaign metrics with cross-functional stakeholders

• Surface competitive intelligence, client feedback, and market trends from the field

• Maintain accurate, up-to-date account records and activity logs in Salesforce — your CRM hygiene reflects your professionalism

WHAT YOU BRING

Required

• A true self-starter mindset — you take ownership, move fast, and don’t wait to be told what to do

• 4 years of digital media sales and account management experience

• Experience closing sales and generating revenue with high achievement against monthly, quarterly, and annual sales targets

• Experience managing complex client relationships where the customer need, sales strategy, and opportunity are not well defined; experience identifying and aggregating performance metrics and insights into effective narratives, with recommendations, to external senior leaders

• Strong client management skills and proven experience engaging with senior executives on marketing strategy

• A deep knowledge of traditional and digital media and its market landscape

• A deep understanding of the way businesses operate and the priorities that drive decisions from the C-level

• Proven ability to self-start, work independently, and produce outcomes quickly in an ambiguous, fast-moving environment

• Based in the New York metro area with established local relationships and the ability to be in-market with clients regularly

• Excellent written, verbal, in-person, and video conference communication skills

• Proficient in Salesforce CRM, order management systems, Google Suite, Microsoft Office, Mac systems, and other digital marketing systems and social media networks

Preferred

• Knowledge and passion for the cannabis industry

• A working understanding of the programmatic advertising landscape in North America

• Strong existing relationships with dispensary retailers, non-endemic mainstream brands, endemic cannabis brands, and their agencies in the New York market

• Knowledge of online advertising, digital media consumption patterns, and branding measurement

• A track record of building a territory or market from scratch as a self-directed individual contributor

HOW WE MEASURE SUCCESS IN THIS ROLE

Because this is an autonomous, territory-owning role, performance is measured on outcomes — not activity. We will evaluate this person on:

• Revenue generated against monthly, quarterly, and annual sales targets

• Pipeline coverage, velocity, and close rate within the New York market

• Account retention and growth across existing advertising partners

• Net new logos signed and ramped in the territory

• Timeliness and accuracy of Salesforce activity logging and forecasting

• Proactiveness: are you surfacing issues, ideas, and opportunities before being asked?

WHAT LEAFLY CAN OFFER

• Competitive salary and commission plan

• Flexible vacation time off 

• Paid sick leave

• Paid holidays

• 12 weeks paid parental leave after 1 year of employment

• 100% employer paid premiums for health insurance for employee/75% paid for dependents

• 401k with up to 3.5% employer match

• Pet insurance

• Fully remote work environment

Seattle, WA Pay Range

$110,000-$130,000 On Target Earnings ($88k-$104k base salary with potential to earn $22k-$26k in variable incentive compensation)

Salary will be adjusted based on geographic location. 

ABOUT LEAFLY

Leafly is on a mission to empower consumers, retailers, and brands in the cannabis space. Built as a strain database more than a decade ago, Leafly has since grown into the world’s leading cannabis marketplace, helping over 120 million annual visitors discover the right cannabis for them and buy it from local retailers, for pickup or delivery.

Leafly is the world’s largest trusted resource for cannabis education, information, news, and trends. From our extensive strain database and Cannabis 101 to our flagship Jobs Report and Social Impact hub, Leafly plays a vital role in destigmatizing cannabis and helping consumers understand the power the plant can play in their own lives. We also partner with other mission-driven organizations to build a more just and equitable industry for all.

We’re a lean, fast-moving team — which is exactly why this role demands someone who thrives with autonomy. If you want a manager who checks in with you twice a day, this is not the right fit. If you want ownership, flexibility, and the chance to build something real in one of the country’s most exciting cannabis markets, we’d love to meet you.

EQUAL OPPORTUNITY EMPLOYER

The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. Prior cannabis convictions are not an automatic disqualifier. We are an equal opportunity employer. Qualified applicants will be considered regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, or genetics. A background check will be conducted after a conditional offer of employment is extended.