What are the responsibilities and job description for the Event Marketing Manager position at LeafGuard?
Overview:
Manage and execute field event marketing initiatives and team in lead generation best practices for office to exceed booked, issued, and sales targets. This is achieved primarily through event participation/sponsorship, retail affiliate partnerships, community outreach and related programs as well as B2B networking.
Responsibilities:
LeafGuard Specialty metal gutter brand sells direct to consumers and services 100% residential end-markets. LeafGuard is a one-piece, never-clog product that eliminates recurring need for cleaning, as well as externalities of mold, rot, and foundation damage. LeafGuard has grown from 9 to 52 owned locations across the US in the last 3 years and has sales of more than $300 million.
Manage and execute field event marketing initiatives and team in lead generation best practices for office to exceed booked, issued, and sales targets. This is achieved primarily through event participation/sponsorship, retail affiliate partnerships, community outreach and related programs as well as B2B networking.
Responsibilities:
- Recruit, Hire, Train, and develop event marketing team with actionable accountability in established goals.
- Execute and manage onsite lead generation activities weekly in event participation
- Attend home shows, fairs, festivals, events, etc… educating customers and scheduling appointments.
- Develop localized retail partnerships to allow onsite staffed display for lead generation/sales activity.
- Optimize and leverage potential localized community entities with regional manager to create and implement event related sponsorship programs with onsite exhibitor presence.
- Manage event tools, resources, and materials for event coordination, set up, tear down, and inventory.
- Responsible for meeting and exceeding lead/sales quotas by executing field event coordination, scheduling/managing team, and working top tier weekly events.
Minimum Skills and competencies:
- High School diploma or GED
- Experience and proven success in lead generation.
- Excellent written and verbal communication skills
- Self-starter with ability to manage and develop others in face paced environments
- Ability to handle multiple priorities at one time
- Travel within assigned office territory
- Evening and weekend availability/working nontraditional business hours
- Valid Driver’s license with reliable and suitable transportation with ability to transport marketing materials and display to/from scheduled events.
- Lift/Move/Carry up to 50 pounds occasionally, up to 25 pounds frequently, and negligible amount consistently within perimeters of position responsibility.
Desired Skills
- Experience in lead generation for residential home improvement industry.
- Leadership or supervisory experience in event marketing, retail, or restaurant.
ELM Home Building Solutions and its subsidiaries and affiliates, including Englert Inc., LeafGuard Holdings, and MetalMan provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veterans status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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