What are the responsibilities and job description for the Paid Social Media Manager position at LeadsMarket?
Summary:
Paid Social Media Manager is responsible for running ROI positive paid social performance campaigns across all major platforms with a deep understanding and execution of lead gen acquisition.
Key responsibilities include:
- Launch, manage, and optimize Paid Social advertising campaigns across TikTok, Meta, X, YouTube, YouTube Shorts, Snap, and more
- Maintain a strong creative POV, developing a distinct yet ROI positive brand voice across social channels.
- Lead the execution of paid social content strategy , ensuring creative excellence, brand positive ROI, and data-driven optimization
- Prepare reports as needed for SVP, Marketing
- Driving ROI positive campaigns at scale
- Point of contact with all Social Media platforms
Required Skills and Abilities:
- BA in Communications, Marketing or Social Media
- Deep knowledge of social platforms including Facebook, Instagram, YouTube, X, TikTok, Pinterest, Snapchat.
- Strong creative decision-making and content curation skills.
- Understanding of visual trends, digital communication, and social analytics.
- 5 years in paid social media with 2 in LeadGen or Ecommerce
- Experience with analytics of online marketing campaigns and managing budgets and campaigns
- Proficiency in writing and scientifically testing Ad Copy
- Understanding of basic statistics (for managing campaigns i.e. A/B test calculation using p values)
- Quick-thinking, self-motivated, and able to adapt to fast-paced environments with ease.
- Highly energetic, proactive, and a visionary thinker who can execute efficiently.
- Proven campaign success with a strong content portfolio.
- Ability to work independently on campaigns with guidance and strategy oversight as needed
- Ability to work seamlessly with content developers
- Ability to learn the personal loan marketplace