Director of Annual Giving and Advancement Communications

William Peace University, Raleigh

Marketing & Communications

Raleigh, NC, USA

• North Raleigh, Raleigh, NC, USA
  
  

Posted on Jun 6, 2026

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Positing Details

Position Information

Position Title: Director of Annual Giving and Advancement Communications Posting Number: WPU0062517 University Information:

William Peace University (“Peace”) provides a culture that fosters an energized team environment, builds on our strengths, promotes creativity and innovation, and encourages respect and open communication. We value our faculty and staff. We know they are important and vital to the growth of our university and culture. Senior leadership is personally dedicated to the professional growth and development of each employee. We want to help you build your career, while ensuring you have great work-life balance and flexibility.

We teach our students the skills needed for ethical citizenship, not just in the classroom, but by example. We believe in giving back to our community, and our employees take pride in working at Peace.

Department: Office of Advancement Purpose of Department:

The Office of Advancement at William Peace University exists to connect alumni and friends to advance the mission of William Peace University. We are responsible for alumni engagement, creating and sustaining community partnerships, friend-raising and fundraising for annual (operating), capital, and endowment campaigns. Our vision is to cultivate a philanthropic culture among our alumni and friends, fostering pathways of support for Peace to provide vibrant learning experiences for our students.

Summary Of Position

The Director of Annual Giving and Advancement Communications is a critical member of the University Advancement team, responsible for developing and managing a comprehensive annual giving program to build financial support through various donor initiatives. The Director will design and implement effective communication strategies to increase alumni participation, inspire financial contributions, and cultivate long-term donor relationships.

Essential Duties And Responsibilities

• Develop and manage a comprehensive annual giving program, using email, direct mail, phone, social media, personal visits, events, and volunteer engagement strategies.
• Develop annual performance goals and key performance indicators related to donor participation, retention, leadership annual giving, Giving Day performance, parent philanthropy, and campaign response rates.
• Support Peace and University Advancement strategies, assisting the VP for University Advancement in planning, organizing, and executing departmental goals and objectives.
• Collaborate with the Director of Advancement Services to implement measurable metrics for success and maintain an ongoing evaluation and reporting system for annual giving programs.
• Foster growth in annual giving through best practices in gift processing, data management, and donor relations.
• Oversee and manage annual giving societies, including senior class gifts, crowdfunding campaigns, and faculty/staff campaigns.
• Support fundraising initiatives for institutional priorities through annual giving campaigns and donor engagement strategies. Develop and manage student giving programs, including senior gift initiatives.
• Work closely with the Director of Alumni Relations and Advancement Communications and Donor Relations Specialist to develop and implement annual giving events.
• Develop and manage the annual giving budget, including requests, records, and expenditures.
• Collaborate with Advancement colleagues to identify, qualify, and refer leadership giving prospects for major gift cultivation while maintaining responsibility for annual giving strategies.
• Lead Advancement communications strategy, including donor communications, annual giving appeals, stewardship messaging, campaign communications, website giving content, email marketing, social media collaboration, and fundraising publications.
• Serve as the primary Advancement liaison to Marketing and Communications to coordinate fundraising messaging and donor-focused storytelling.
• Manage Advancement communication calendars and annual solicitation schedules.
• Develop segmented annual giving strategies for alumni, young alumni, parents, faculty/staff, friends, and leadership-level donors.
• Direct strategy, planning, execution, volunteer engagement, and assessment for Giving Day and other annual fundraising campaigns.
  
  

Minimum Qualifications

• Bachelor’s degree in a related field and five years of experience in fund raising, annual giving, marketing, or another relevant field. Equivalent combinations of education and experience may be considered.
• Excellent verbal and written communication skills.
• Excellent project management and data analysis skills.
• Demonstrated ability to work collaboratively as part of a team.
  
  

Preferred Qualifications

• Master’s Degree.
• Experience in a higher education environment
• Experience using CRM or donor database systems.
• Knowledge of best practices in direct mailings, digital fundraising, and donor stewardship
• Leadership/Supervisory experience
• Experience developing successful Annual Giving campaigns
  
  

Hours per week: Full-Time Job Posting Date: 06/05/2026 Priority Deadline: 06/21/2026 Priority Deadline Information:

Priority consideration will be given to applications received by the Priority Date; however, applications will be accepted until the position is filled.

Supplemental Questions

Required fields are indicated with an asterisk (*).

Documents Needed to Apply

Required Documents

• Resume
• Cover Letter
  
  

Optional Documents

• Letter of Recommendation
  
  

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