Social Media Lead

ABOUT THE ROLE Are you ready to take our social media presence to new heights and drive measurable ROI for a B2B brand enabling the future of environmental solutions? Montrose is a rapidly growing global company offering the full spectrum of consulting, testing, treatment, and human health services and technology. We are passionate about continuously innovating and evolving to provide our clients with the latest solutions for their most complex challenges across a range of industries. Join our team at Montrose where you can help build an evolving brand and top-notch marketing program, work with passionate colleagues, and support great clients blazing new paths in the environmental industry. We have 100 offices across the United States, Canada, Europe, and Australia and over 3,400 employees—all ready to provide solutions for environmental needs. As the Social Media Lead, you will help manage and monitor our social media channel ecosystem in support of our growth objectives and marketing and communication strategies. Montrose is currently undergoing a brand transformation initiative—bringing a new mission, vision, and thought leadership strategy to life—and you’ll be instrumental in developing a social media strategy that reflects and supports this evolution to raise awareness of our brand and amplify our content. In this role, you will work closely with our digital marketing director, corporate communications, creative, and content leads, our global business line marketing teams, and our executive team. Our preference is for this role to be based in Irvine, CA; Denver, CO; Calgary, AB, Little Rock, AK, Raleigh-Durham, NC; Dallas, TX; or Houston, TX, but we are open to remote applicants for this position. WHAT WE CAN OFFER YOU Our Mission is: To help protect the air we breathe, the water we drink, and the soil that feeds us, and is supported by our Principles: We Value Our People, We Value Our Community, We Value Our Clients, We Value Our Shareholders. We care for the well-being of our people and offer: Mentorship and professional development resources to advance your career An entrepreneurial environment where you can learn, thrive and collaborate Opportunities to engage and contribute in our Diversity, Fairness and Inclusion and Women Empowering Leadership employee resource groups Competitive compensation package: annual salary ranging from $75,000 - $90,000, with accomplishments, performance, credentials and geography Competitive medical, dental, and vision insurance coverage 401k with a competitive 4% employer match Progressive vacation policies, holidays and paid parental leave benefits to ensure work/life balance A financial assistance program that supports peers in need, known as the Montrose Foundation Access to a student loan planning tool to optimize your student loan payoff plans and compare student loan rates with lenders. A DAY IN THE LIFE As the Social Media Lead, you will: In partnership with the Digital Marketing Director and SVP of Marketing & Communications, define the future Social Governance Policy and Social Media Strategy (including recommendations for our CEO, executives and SMEs) Own, manage, and co-create social media content for Montrose’s social media channels (in alignment with our digital, brand and content thought leadership strategy) Plan and execute social media and digital ad campaigns, ensuring alignment with all stakeholders and campaign goals Empower our brand narrative by maintaining a consistent tone of voice Lead the development of a social advocacy program to empower employees as brand ambassadors including an internal campaign that promotes ongoing training opportunities for employees and 1 to 1 LinkedIn profile audits. Manage budget allocation and performance tracking for sponsored content and paid digital ad campaigns; negotiate contracts with external social partners as needed Successfully sunset legacy social media channels as part of a strategic transition to a unified, all-inclusive platform approach—streamlining brand presence, improving engagement, and optimizing content delivery Develop and maintain a social media calendar across social and advocacy platforms Perform end-to-end tracking of social performance metrics: Weekly, monthly, and quarterly performance reports. Metrics: engagement rate, reach, impressions, CTR, conversions, leads generated, follower growth. Providing actionable insights and recommendations for optimization. Leverage Salesforce Marketing Cloud to support campaign execution, audience segmentation, and reporting. Collaborate with digital, creative, content and marketing teams to produce compelling visual and written content aligned with campaign goals and maintain consistent messaging, tone of voice and visual style. Stay informed on platform trends, best-in-class B2B marketing practices, and cultural developments to maintain a cutting-edge social presence YOUR EXPERTISE AND SKILLS To perform this job successfully, individuals must be able to perform each duty and responsibility, listed in the A Day in the Life section above, satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the duties and responsibilities. Bring in best in class social expertise that amplifies thought leadership campaigns/content that positions our expertise, SMEs and future brand in the best light 5 years of experience in content creation, social media platform management, or digital marketing, with a portfolio that showcases strong storytelling across formats Bachelor’s Degree in Marketing, Advertising, Communications or related field Understand the cohesive partnership with creative services to help with graphics, design and video Excellent writing abilities and platform-savvy voice, adaptable across social platforms and tools Demonstrated expertise in planning, executing, and optimizing LinkedIn Advertising campaigns, including audience targeting, A/B testing, budget management, and performance analysis Familiarity with Salesforce Marketing Cloud Account Engagement (aka Pardot), including and social advocacy tools (HootSuite, SproutSocial, or equivalent) Excellent project management skills and familiarity with tools such as Asana, Monday.com, Wrike or other) A self-starter mindset with the ability to move fast, make smart editorial decisions, and deliver high-quality content with minimal oversight Comfortable experimenting with new tactics and tools to test and learn what drives performance with a data-driven mindset The above statements are intended to describe the general nature of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties and skills required of employees so classified. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact 949-988-3500 or careers@montrose-env.com for assistance. MAKE THE MOVE TO ACCELERATE YOUR CAREER We are going to be blunt – the way we work may not suit everyone. We are a fast-paced, dynamic and high-growth company. You are your own boss, but you will get tons of guidance and plenty of support from talented, super-smart colleagues and its service providers. Therefore, if freedom, autonomy, and head-scratching professional challenges attract you, we could be the perfect match. Want to know more about us? Visit montrose-env.com and have fun! Montrose is an Equal Opportunity Employer. Montrose is committed to recruiting and hiring qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status. Montrose is committed to providing access and reasonable accommodation in its employment for individuals with disabilities. We’re blazing new trails. Forget everything you think you know about how environmental companies work. Montrose Environmental Group was designed from the ground up to deliver a better experience and better outcomes for both our clients and our employees. We’re growing rapidly—with a purpose. We’re bringing the best minds on board, and giving them the freedom to focus on what matters most: coming up with ingenious, effective ways to measure, assess, and address real-world situations. The kind that face industries of all kinds right now, and the kind that we want to be the first to see on the horizon. When we do that, we add value. We create opportunities for our clients and ourselves. We grow. We learn. We make a real difference in the world around us. You can help lead the way. Are you ready to innovate? Collaborate? Meet the requirements of ever-evolving regulations and keep up with the demands of a dynamic, expanding team? Work across disciplines to develop solutions no one has seen before? Apply today to join our Montrose team! Montrose is committed to being an inclusive workplace. Montrose is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. You can read more about EEO here or view the EEO Posters. If you’d like to view a copy of the company’s affirmative action plan or policy statement, please email hrcorp@montrose-env.com. If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail careers@montrose-env.com or call 949-988-3500. This email and phone number are created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

Salary : $75,000 - $90,000