What are the responsibilities and job description for the Public Information Officer 1-3 (Digital Media Assistant) position at LDH-Office of Secretary?
About this Job
The mission of the Louisiana Department of Health is to protect and promote health and to ensure access to medical, preventive, and rehabilitative services for all residents of the State of Louisiana.
Learn more about Louisiana Department of Health
This position may be filled in East Baton Rouge Parish.
Join the Bureau of Media and Communications (BMAC) and play a key role in shaping how the Louisiana Department of Health connects with the public, partners, and its 8,000 employees statewide. This team leads high-impact internal and external communications, working closely with executive leadership to align messaging with department priorities. From supporting media relations to developing clear, engaging content across digital platforms, BMAC ensures critical public health information reaches the people who need it most. If you’re passionate about strategic communication and making a meaningful impact, this is an exciting opportunity to be at the center of it all.
An ideal candidate should possess the following competencies:Communicating Effectively: The ability to convey information, ideas, and emotions using structured communication methods that promote understanding and engagement.
Demonstrating Accountability: The ability to take ownership of actions, behaviors, performance, decisions, and outcomes.
Thinking Critically: The ability to analyze information objectively, identify connections across sources, and form logical, well-supported conclusions.
Accepting Direction: The ability to be open and willing to follow guidance or instructions.
Minimum Qualifications
Six years of full-time experience in any field; OR
A bachelor's degree.
EXPERIENCE SUBSTITUTION:
Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.
Job Specification
The official job specifications for this role, as defined by the State Civil Service, can be found here.
Job Duties and Other Information
Job Duties:
- Lead, with direction and oversight from the Communications Director, in planning, developing, implementing, and managing strategies and content for LDH’s social media accounts and website.
Collaborate with the Digital Media Director to plan and create content for social media channels, including Facebook, Instagram, and Twitter.
- Create, publish, and manage social media content across all department channels.
- Monitor social media for stakeholder comments or messages and report inquiries as needed.
- Plan and develop social media campaigns to promote programs and initiatives within LDH.
- Conduct research on social media trends and audience engagement, using data to optimize content and performance.
- Assist in planning, organizing, creating, and publishing website content, ensuring it aligns with LDH branding and mission.
- Support the strategic redesign and ongoing management of the department’s website, collaborating with internal and external teams.
- Develop and publish agency news and updates to the website as needed, and review content quarterly for accuracy and accessibility.
- Provide communications support during emergencies or crises, including social media, web updates, and staffing the Joint Information Center if needed.
Ideal candidates will possess the following:
- have prior digital marketing experience, are excellent copywriters, and are able to communicate complex messages in a clear, engaging way for diverse audiences.
- availability to work during emergencies, including night and weekend work.
Position-Specific Details:
Location: Office of the Secretary / Bureau of Media and Communications / East Baton Rouge Parish
Appointment Type: This position may be filled as a Probationary appointment, Promotional appointment, Job appointment (temporary appointment that may last up to 48 months).
Cost Center: 3071080101
Position Number(s): 50687259
Career Progression: This position may be filled as a Public Information Officer 1, 2, or 3 determined by the qualifications of the candidate selected. This position provides the opportunity to advance within this job series.
How To Apply
No Civil Service test score is required in order to be considered for this vacancy.
Applicants are responsible for checking the status of their application to determine where they are in the recruitment process. Further status message information is located under the Information section of the Current Job Opportunities page.
- Information to support your eligibility for the position must be included in the application (i.e., relevant, detailed experience/education). Resumes will not be accepted in lieu of completed education and experience sections. Applications may be rejected if incomplete.
Contact Information:
Alanna McCollum Alanna.McCollum@la.gov
LA Department of Health (LDH)
Division of Human Resources
PO Box 4818Baton Rouge, LA 70821225-342-6477
This organization participates in E-verify, and for more information on E-verify, please contact DHS at 1-888-464-4218.
LDH supports Louisiana’s commitment to being a State as a Model Employer (SAME) by promoting the recruitment, hiring, and retention of individuals with disabilities.
Information on the Louisiana Works, Louisiana Rehabilitation Services is available here.
LDH is an equal opportunity employer and seeks to recruit a highly productive and diverse workforce and will provide equal employment opportunities to all employees and prospective employees. Employment decisions shall be based strictly on merit and without regard to religious or political beliefs, sex, race, or any other non-merit factor.
As a state employee, you will earn competitive pay, choose from a variety of benefits, and have access to a great professional development program:
Insurance Coverage More information can be found at https://info.groupbenefits.org/
Parental Leave – Up to six weeks paid parental leave
More information can be found at https://www.civilservice.louisiana.gov/Parental-Leave/Default.aspx
Holidays and Leave – State employees receive the following paid holidays each year:
- New Year's Day
- Martin Luther King, Jr. Day,
- Mardi Gras,
- Good Friday,
- Memorial Day,
- Independence Day,
- Labor Day,
- Veteran's Day,
- Thanksgiving Day and Christmas Day.
State employees earn sick and annual leave which can be accumulated and saved for future use. Your accrual rate increases as your years of service increase.
Retirement – State of Louisiana employees are eligible to participate in various retirement systems (based on the type of appointment and agency for which an employee works). These retirement systems provide retirement allowances and other benefits for state officers and employees and their beneficiaries. State retirement systems may include (but are not limited to):
- Louisiana State Employees Retirement System (www.lasersonline.org). LASERS has provided this video to give you more detailed information about their system
- Teacher's Retirement System of Louisiana (www.trsl.org),
- Louisiana School Employees Retirement System (www.lsers.net), among others
Salary : $3,127 - $6,136