What are the responsibilities and job description for the Chief Marketing Manager position at LB Capital, LLC?
Company Description
LB Capital, based in Philadelphia, PA, specializes in transforming roofing businesses into scalable and profitable enterprises. Founded by Lance Bachmann, a renowned entrepreneur in the roofing industry, the company employs a strategic "Build It to Sell It" approach to help businesses grow, improve operations, and achieve successful exits. With a proven track record of guiding multiple roofing companies to multimillion-dollar growth and acquisitions, LB Capital delivers results that position businesses for long-term success. The company emphasizes strategic planning, operational efficiency, and leveraging industry trends to empower clients in achieving their goals.
Role Description
We are seeking a full-time Chief Marketing Manager to lead and develop comprehensive marketing strategies, drive brand growth, and oversee the execution of campaigns. Based on-site in Philadelphia, PA, this role involves leading a marketing team, analyzing market trends, managing budgets, strengthening brand identity, and ensuring all marketing activities align with the company’s objectives. The Chief Marketing Manager will collaborate closely with internal and external stakeholders to drive successful marketing initiatives and business growth.
Qualifications
- Strong leadership, strategic planning, and decision-making skills
- Proficiency in digital marketing, brand management, and content marketing
- Experience in market research, data analysis, and performance metrics
- Knowledge of social media management, public relations, and SEO best practices
- Exceptional communication, presentation, and collaboration skills
- Proven ability to manage budgets and oversee successful campaign execution
- Minimum of a Bachelor's degree in Marketing, Business, Communications, or a related field; MBA is a plus
- Experience in construction, roofing, or a related industry is highly desirable