Experiential & Field Marketing Ambassador

Company: Lazyface Sunscreen

Agency Partner: She-She Media Design

Location: Austin, TX

Compensation Type: Unpaid / Reimbursable Expenses / $20/hr on Weekends /Volunteer Professional Development Experience

Schedule: 15 hrs per week minimum. Flexible; must be available for select weekends and events/activations

About the Opportunity

Lazyface Sunscreen is looking for enthusiastic, creative, and entrepreneurial college students and graduates to join our Experiential & Field Marketing Ambassador Program in Austin.

This is a hands-on opportunity to gain real-world experience in experiential marketing, field marketing, grassroots campaigns, business development, wholesale outreach, event activations, community partnerships, and consumer engagement.

Ambassadors will work alongside the Lazyface and She-She Media Design teams to help identify where and how Lazyface should show up in Austin, from festivals and pop-ups to local businesses, retailers, restaurants, fitness studios, sporting events, and other lifestyle destinations.

This is not simply an event staffing position. Ambassadors will be encouraged to think strategically, identify opportunities, make connections, and help create new places and experiences for consumers to discover Lazyface.

What You'll Do

Depending on your interests and experience, ambassadors may assist with:

Experiential & Field Marketing

• Representing Lazyface at events, festivals, pop-ups, retail activations, and community gatherings
• Helping execute creative grassroots and experiential marketing campaigns
• Identifying local events, festivals, businesses, organizations, and communities that would be a strong fit for Lazyface activations
• Researching and pitching ideas for Lazyface pop-ups, sampling opportunities, partnerships, and brand activations
• Helping coordinate event logistics, setup, activation, and breakdown
• Engaging directly with consumers and introducing them to the Lazyface brand and products
• Distributing product samples and branded materials

Business Development & Partnerships

• Identifying potential wholesale accounts and retail partners throughout Austin
• Researching local boutiques, hotels, gyms, fitness studios, outdoor retailers, restaurants, bars, lifestyle businesses, and other potential partners
• Helping develop and organize lists of prospective wholesale and promotional partners
• Assisting with outreach and introductory pitches to potential partners
• Identifying opportunities for co-hosted events, product placement, sampling, cross-promotions, and other brand partnerships
• Learning how a growing consumer brand develops relationships with local businesses and turns introductions into opportunities

Creative & Brand Building

• Brainstorming creative ways to bring Lazyface's "Stay Lazy" brand personality into the Austin community
• Identifying culturally relevant "Lazyface moments" where the brand can naturally show up
• Capturing photos and videos during activations for social media and marketing purposes
• Helping create memorable, authentic, and shareable brand experiences
• Contributing ideas for grassroots campaigns and community initiatives

What You'll Gain

This program is designed to provide real-world, resume- and portfolio-building experience in:

• Experiential marketing
• Field marketing
• Grassroots and guerrilla marketing
• Event marketing and activation
• Business development
• Wholesale outreach
• Partnership development
• Consumer engagement
• Product sampling
• Brand representation
• Social media content creation
• Event production
• Community marketing
• Brand strategy and positioning
• Working directly with a growing consumer brand and professional marketing agency

You'll have the opportunity to see the full process of experiential marketing, from identifying an opportunity, pitching the idea, and building the partnership to executing the activation and engaging with consumers.

Who We're Looking For

We're looking for students and graduates who are:

• Energetic, outgoing, and comfortable talking to new people
• Comfortable representing a brand in public
• Curious about how brands grow
• Interested in marketing, communications, PR, advertising, events, branding, sales, business development, or entrepreneurship
• Creative and willing to think outside the box
• Comfortable approaching businesses and making professional introductions
• Reliable, organized, and professional
• Excited about Austin's culture, events, food, music, outdoors, fitness, and lifestyle
• Active on social media and comfortable creating or appearing in content
• Able to work independently while also collaborating with a team
• Available to participate in select weekend activations and events

Prior marketing, sales, or event experience is not required. We're looking for applicants who want to learn, make connections, and get hands-on experience.

Schedule & Commitment

The program offers a flexible schedule designed to work around academic commitments and secondary jobs. However, ambassadors must be able to commit to 1-2 weekday events and select weekend activations and events, as many of Lazyface's experiential marketing opportunities take place outside of traditional business hours.

Ambassadors will also be expected to dedicate time outside of events to researching opportunities, identifying potential partners, developing ideas, and assisting with outreach.

Specific dates, activations, and opportunities will be communicated in advance.

Compensation

This is primarily an unpaid, voluntary professional development opportunity designed to provide students with hands-on, resume and portfolio building experience in experiential marketing, field marketing, business development, events, and brand building.

Lazyface will provide additional and negotiable compensation for ambassadors participating in significant weekend commitments starting at $20/hr mininum. Any such compensation will be determined by Lazyface and the Ambassdor on a case-by-case basis.

Ambassadors will not be expected to incur out-of-pocket expenses in connection with approved Lazyface activities. Reasonable, pre-approved expenses related to participation in the Program will be reimbursed by Lazyface in accordance with program guidelines.

Ambassadors may also receive Lazyface products, branded merchandise, event experiences, networking opportunities, and professional development opportunities as part of their participation.

About Lazyface

Lazyface is a dermatologist-developed, founder-led premium daily sunscreen and lifestyle brand built for people who want to take care of their skin without overthinking it. Co-founded by brothers Stuart Kent and Dr. Steven Kent, M.D., a dermatologist and fellowship-trained Mohs micrographic and reconstructive surgeon, Lazyface brings together mineral sunscreen, approachable skincare and a distinct lifestyle identity. Created for daily use, Lazyface is built around a simple belief: the best sunscreen is the one people will actually use. For more information, visit lazyface.com or follow Lazyface on Instagram at instagram.com/lazyfacesun/

About She-She Media Design

She-She Media Design is an Austin-based communications and marketing agency specializing in public relations, social media, experiential marketing, events, influencer marketing, partnerships, and brand strategy. She-She is supporting Lazyface's Austin launch and grassroots marketing efforts.

How to Apply

Submit your resume to ansley@sheshemedia.com and a brief note telling us why you'd be a great Lazyface Ambassador, what interests you about experiential or field marketing, and one Austin business, event, or community you'd love to see Lazyface partner with.

Pay: $20.00 - $1,000.00 per week

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Austin, TX 78704

Salary : $20 - $1,000