What are the responsibilities and job description for the Vice President, Revenue Enablement and Commercial Effectiveness position at Lawson Products?
Since 1952, Lawson Products has worked hard to make our customers' jobs easier by improving their operational efficiency, productivity and overall performance. As a leader in the MRO industry, we partner with customers to make sure they have the right maintenance and repair parts on hand when needed.
We’re looking for a Vice President, Revenue Enablement and Commercial Effectiveness responsible for building the commercial operating system that turns Lawson’s growth agenda into consistent execution. This individual will improve seller productivity, strengthen frontline manager effectiveness, and create a more disciplined, performance-based growth culture, partnering across Sales, Strategic Accounts, Government, Pricing, Customer Service, Marketing, Digital, Human Resources and Operations. Additionally, this individual will build the training and coaching infrastructure for both field sales leaders and field sales representatives to ensure better activity, stronger inspection, and higher conversion become repeatable capabilities across the sales force.
Our corporate headquarters is located in Chicago, IL. This role operates on a hybrid work model; employees spend three days working in the office and two days working remotely. We offer 401k plus vision, dental and medical benefits, as well as a paid holiday and PTO package.
Responsibilities
Lawson Products is an Equal Opportunity Employer of women, minorities, protected veterans and individuals with disabilities.
We’re looking for a Vice President, Revenue Enablement and Commercial Effectiveness responsible for building the commercial operating system that turns Lawson’s growth agenda into consistent execution. This individual will improve seller productivity, strengthen frontline manager effectiveness, and create a more disciplined, performance-based growth culture, partnering across Sales, Strategic Accounts, Government, Pricing, Customer Service, Marketing, Digital, Human Resources and Operations. Additionally, this individual will build the training and coaching infrastructure for both field sales leaders and field sales representatives to ensure better activity, stronger inspection, and higher conversion become repeatable capabilities across the sales force.
Our corporate headquarters is located in Chicago, IL. This role operates on a hybrid work model; employees spend three days working in the office and two days working remotely. We offer 401k plus vision, dental and medical benefits, as well as a paid holiday and PTO package.
Responsibilities
- Builds the revenue operating system, establishing the weekly and monthly cadence that drives accountability across initiatives, field execution, and leadership follow-through, including KPI scorecards, action reviews, dashboards, and a more-disciplined governance model.
- Raises sales force productivity, partnering with sales leadership to increase sales representative activity, improve pipeline and order visibility, reduce churn, and tighten daily management routines that help the field convert strategy into revenue.
- Builds training for field leaders and field representatives, designing and institutionalizing practical training, onboarding, and reinforcement programs for DSMs, RSDs, and sellers focused on prospecting, account growth, pricing execution, opportunity management, and manager-led coaching.
- Ensures training is tied to behaviors, inspection routines, and measurable productivity gains, rather than one-time events.
- Assists with transforming the culture toward performance-based growth, equipping leaders to coach to standards, hold teams accountable, and reinforce common ways of working so the organization moves from activity without consistency to disciplined execution with clear productivity expectations.
- Supports core stabilization and go-to-market redesign, assisting with operationalizing the company’s future-state commercial model, including segmentation, role clarity, sales and service alignment, and stronger support for strategic accounts, government, Emergent Safetfy Supplies, National OEM, and sales optimization pilot markets.
- Drives adoption of tools, process, and pricing discipline, making CRM workflows, opportunity tools, reporting, and pricing actions part of standard operating practice across the field.
- Other duties as assigned.
- Bachelor's degree required, master's degree preferred, plus 15 years of sales or sales operations experience, with at least 10 years in a management position, or an equivalent combination of education and experience. Proven ability to lead a sales or service organization. Experience with Industrial distribution, MRO, specialty distribution, or other field-sales-heavy models are especially relevant.
- Strong commercial operator who combines revenue enablement, sales operations, and go-to-market execution skills
- Proven experience improving seller productivity and frontline manager effectiveness in a complex B2B environment
- Credible builder of field training, coaching systems, and manager development programs that drive measurable behavior change
- Comfortable working cross-functionally and translating strategy into practical field execution, operating rigor, and performance accountability
- Strong leadership and motivational capabilities at all levels
- Excellent interpersonal skills with the ability to influence and facilitate alignment across functions and levels
- Exceptional communication skills, both verbal and written, to all levels of the organization
- Strategic thinker, able to create a vision, articulate it, and obtain buy-in
- Results-oriented, with a proven ability to complete projects within budget and deadline
- Ability to develop and manage sales and profitability goals
- PC literacy, proficient with Microsoft Office Suite or related software, with SAP knowledge helpful
Lawson Products is an Equal Opportunity Employer of women, minorities, protected veterans and individuals with disabilities.