Marketing & Digital Stategy Specialist

COMPANY OVERVIEW

We are an established litigation and trial law firm with offices in Florida and New York. Our practice includes Personal Injury and Complex Civil/Commercial Litigation.

We are seeking a hands-on, proactive Marketing & Digital Strategy Specialist to help significantly strengthen our online presence, visibility, and marketing efforts.

This is an individual position—not an agency relationship. We want someone who will learn our business, take ownership of our day-to-day marketing, identify opportunities we may be missing, and help us implement them..

WHAT YOU'LL DO

• Manage and continually improve our website and online presence
• Develop and implement SEO strategies to improve organic and local search visibility
• Help optimize the firm's website and content for AI-powered search and answer engines (AEO/GEO/AI search visibility)
• Keep current with changes in Google search, AI search, and digital marketing and recommend how the firm should respond
• Manage and optimize our Google Business Profiles and other important online listings
• Use tools such as Google Analytics and Google Search Console to monitor website and search performance
• Identify opportunities to increase website traffic, inquiries, consultations, and new clients
• Develop and manage social media content across appropriate platforms
• Help create videos, graphics, articles, FAQs, newsletters, and other marketing content
• Monitor online reviews, comments, messages, and inquiries
• Assist with paid digital advertising and evaluate campaign performance and ROI
• Promote firm events, accomplishments, community involvement, and sponsorships
• Help develop brochures, handouts, and other marketing materials
• Identify community advertising, sponsorship, and outreach opportunities
• Coordinate with outside website, SEO, advertising, and other marketing vendors when appropriate
• Track where leads are coming from and help determine which marketing efforts are actually generating business
• Research competitors, search trends, AI developments, and new marketing opportunities
• Proactively identify marketing opportunities, problems, and improvements we may not know to ask for

REQUIREMENTS

• Demonstrated experience with SEO and digital marketing
• Demonstrated knowledge or experience with AI-powered search visibility, including AEO/GEO or similar emerging AI-search strategies
• Experience managing and improving websites and online visibility
• Experience with social media, digital content, and online marketing
• Ability to keep current with rapidly changing search, AI, and digital marketing trends
• Ability to evaluate marketing performance and determine what is and is not working
• Strong writing, communication, and organizational skills
• Comfortable with technology and able to learn and adapt to new platforms
• Ability to work independently and take ownership of projects
• Proactive — able to identify problems, opportunities, and new marketing strategies without waiting to be told what to do.

Law firm or professional-services marketing experience is helpful, but not required. We are more interested in demonstrated marketing ability, initiative, curiosity, and results.

LOCATION

This position is based in the Miami/South Florida area and requires regular in-office presence.

Some hybrid flexibility may be available, but we want this person to spend meaningful time with our attorneys and staff, understand our culture, and become part of the firm.

TO APPLY

Please submit:

• Resume
• Examples of websites, campaigns, social media, content, or other marketing work you have personally created or managed
• A brief explanation of your personal role in the examples submitted
• At least three professional references

We are particularly interested in candidates who can demonstrate actual work and results—not simply familiarity with marketing terminology.

Compensation: $50,000–$75,000 per year, depending on experience.

Pay: $50,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Application Question(s):

• Do you have hands-on experience with SEO?
• Do you have experience or working knowledge of AEO/GEO or AI-search optimization?

• Have you personally managed or updated a business website?
• Have you personally managed social media or digital content for a business or organization?
• Are you able to work regularly in our Miami-area office?

Experience:

• digital marketing: 2 years (Preferred)

Ability to Commute:

• Miami, FL 33162 (Preferred)

Work Location: In person

Salary : $50,000 - $75,000