Demo

Sales Director

Laurus
Louisville, KY Full Time
POSTED ON 4/3/2026
AVAILABLE BEFORE 6/2/2026

Community Specialist / Sales Director

StoryPoint Springhurst

The Community Specialist is a sales professional responsible for leasing a senior living community. By creating and following a strategic business plan, the ideal candidate will manage their sales funnel, create urgency with prospects, and follow a sales process through closing to achieve optimal occupancy and revenue targets.

Required Experience for a Sales Director:

  • Previous experience in sales with a proven track record of meeting and exceeding sales goals
  • An understanding of the senior market and various senior living products is a plus but not a requirement. We encourage all types of successful sales professionals to apply!
  • Desire to listen to, connect with, and serve seniors by matching their needs to our service offerings and successfully move them into our communities
  • Aggressive sales instinct with the ability to close while maintaining compassion for our customers
  • Ability to manage time effectively
  • Must exhibit a high degree of initiative and creativity, good judgment, and professional ethics
  • Must possess strong leadership skills to work effectively both independently and as a team
  • Excellent communication and presentation skills
  • Demonstrated aptitude for problem-solving; ability to determine solutions for clients
  • Microsoft Office and Salesforce proficiency is desirable
  • Some travel may be required

Primary Responsibilities of a Sales Director:

  • Manages all occupancy and revenue goals for the community
  • Utilizes Salesforce to accurately manage sales funnels, conversion ratios, and move-in metrics
  • Complies with Fair Housing and Federal Trade Commission requirements
  • Seeks new opportunities to expand our growing number of referral sources
  • Make daily outbound calls to prospective customers in database to schedule visits and tours
  • Manages the leasing center on site during the construction phase
  • Provides tours of models or vacant apartments to future residents and referral agency network
  • Assists with marketing initiatives and resident events
  • Serves as an educational resource for residents, caregivers, and staff members
  • Promotes the organization in a positive manner and sets the example for organization standards for excellence
  • Maintains effective communication and cross collaboration throughout the community
  • Coordinates occupancy, goals and resident/prospect information
  • Prepares and manages all relative reports
  • Willingness to work a flexible schedule to include evenings, weekends, or “non-traditional” work hours as business demands dictate

This classification description is intended to indicate the general kinds of tasks and levels of work difficulty that are required of positions given this title and should not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct and control the work of the employees under her/his supervision. The use of a particular expression or illustration describing duties shall not exclude other duties not mentioned that are of a similar kind or level of difficulty.

Equal Opportunity Employer

#SP2

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$152,445 to $200,202
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