Director of Marketing And Business Development

About Us

At Laurie Finkelstein Reader Real Estate, our core focus is delivering a real estate experience backed by integrity and results. As one of South Florida’s top-producing real estate teams, we pride ourselves on our commitment to growth, collaboration, and excellence.

We’re seeking a Director of Marketing who’s driven by innovation and outcomes — someone who can blend creativity, technology, and data to generate leads, drive appointments, and tell the story of who we are to the real estate community to attract top agents and strengthen brand authority.

Position Overview

The Director of Marketing will lead all aspects of marketing strategy and execution for the Laurie Finkelstein Reader Team. This role’s primary focus is to drive qualified buyer and seller leads, increase agent appointments, and build a strong brand narrative that attracts real estate professionals who align with our mission and values.

You’ll oversee marketing operations, manage the inside sales (ISA) and creatives, vendors, and ensure every campaign aligns with business goals and brand standards.

We’re looking for a leader with a growth mindset, strong grit, and the ability to own the outcome — someone who thrives in a fast-paced, start-up-style environment, embraces change, and stays calm and focused when things move quickly. You should love innovation, momentum, and the energy that comes with scaling something big.

Top 3 Areas of Expertise

1. Generative Engine Optimization (GEO)

• Understand and identify what content the company needs to create to rank and perform under emerging GEO principles (AI-powered search and discovery).
• Leverage AI tools like ChatGPT, Gemini, and automation platforms to build search-optimized, high-impact content strategies that improve visibility across Google, YouTube, and AI-generated results.
• Design and oversee content systems that enhance organic reach, engagement, and lead conversion through smart, AI-informed execution.

2. Social Media Strategy that Drives Revenue

• Build and execute a social strategy that converts followers into qualified buyers, sellers, and agent recruits.
• Oversee content creation, paid campaigns, and brand storytelling that attracts and engages the right audiences while driving measurable business results.

3. Email Marketing for Conversion

• Develop powerful, automated email campaigns that nurture leads, increase engagement, and drive appointments for both clients and agents.
• Use segmentation, automation, and analytics to continuously improve open rates, click-throughs, and conversion performance.

Key Responsibilities

• Develop and implement a comprehensive marketing strategy focused on both lead generation and agent attraction.
• Lead the storytelling of our brand, culture, and impact to position Laurie Finkelstein Reader Real Estate as the top destination for agents in South Florida.
• Oversee all marketing channels — digital, print, video, social, and community outreach — ensuring cohesive messaging and alignment with company goals.
• Integrate AI tools and automation platforms to optimize campaigns, improve targeting, and increase conversion rates.
• Experience managing a team and vendors while executing high-performance marketing plans.
• Partner with leadership and sales teams to align marketing initiatives with agent success metrics.
• Analyze data, measure performance, and continuously refine strategies based on insights.
• Stay ahead of industry, AI, and marketing technology trends to keep our marketing cutting-edge.

Laurie Finkelstein Reader Team is committed to providing equal employment opportunities to all employees and applicants for employment. We prohibit discrimination and harassment of any type based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression. This policy applies to all aspects of employment, including recruiting, hiring, placement, promotion, termination, layoff, compensation, and training.