Sr. Manager, Account Based Marketing

About the Job:

LaunchDarkly is looking for an accomplished Senior Manager of Account-Based Marketing to be a member of the founding Account-Based Marketing (ABM) team.

Reporting to the Director, Account Based Marketing this Senior Account Based Marketing (ABM) Manager will strategize, plan and execute globally Programmatic/Traditional/Strategic ABM strategies. This includes working closely across marketing and sales to develop compelling high-touch, high-value programs, building campaign assets and leading the charge on executing and writing multi-channel ABM campaigns. 

To be successful, you should have previous ABM experience, strong project management skills, and work with a sense of urgency. We're looking for an excellent storyteller who has the ability to build confidence with our internal experts and partner closely with sales. 

LaunchDarkly is a remote workplace with headquarters in Oakland, CA.

Responsibilities:

• Lead marketing plays with multi-touch, multi-dimensional programs, including inbound and outbound tactics and vendor management to meet pipeline goals.

• Manage ABM plays and events to generate response and support sales for new and existing business.

• Align with Sales to understand and meet marketing needs and exceed expectations.

• Create playbooks with descriptions and processes.

• Track, report, and measure campaign and event results.

• Identify gaps in key personas within targeted accounts for strategic ABM and develop data and insight strategy to enrich Customer Relationship Management (CRM) contacts.

• Identify opportunities to improve marketing effectiveness through segmentation, techniques, and processes.

• Own and use ABM martech stack (6Sense, Qualified, etc.) to drive engagement and pipeline from target accounts.

Qualifications:

•  5 years of experience driving successful Business-to-business (B2B) marketing campaigns from strategy to execution, with a focus on measurement and reporting.

• Expertise in executing imaginative, multi-part events and demand generation programs to achieve business goals.

• Accuracy and discipline to follow established processes

• Hands-on experience in the simultaneous development and management of multiple, high-impact marketing programs.

Pay:

Target pay range in San Francisco/Bay Area: $133,000 - $156,000

*Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.

LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, degree level, and location.

About LaunchDarkly:

LaunchDarkly is a Feature Management Platform that serves trillions of feature flags daily to help software teams build better software, faster. Feature flagging is an industry standard methodology of wrapping a new or risky section of code or infrastructure change with a flag. Each flag can easily be turned off independent of code deployment (aka "dark launching"). LaunchDarkly has SDKs for all major web and mobile platforms. We are building a diverse team so that we can offer robust products and services. Our team culture is dynamic, friendly, and supportive. Our headquarters are in Oakland.

At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status.

One of our company values is 'Widen the Circle'. Which means we seek out diversity of perspectives to get better results. We understand everyone has their own unique talents and experiences. We encourage you to apply to this role even if you don’t think you meet 100% of the qualifications outlined above. We can find out together if it's the right match for your skillset.

LaunchDarkly is also committed to giving back to our community and is a part of Pledge 1%, an organization that helps companies make this a priority. Through this initiative and its charitable arm, the LaunchDarkly Foundation, the company is committed to such causes as supporting education for the underserved, homelessness relief and moving towards having a net-zero carbon footprint. You can find more about the LaunchDarkly Foundation and the organizations we serve at https://launchdarkly.com/foundation/.

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Salary : $133,000 - $156,000