What are the responsibilities and job description for the Marketing Communications Specialist position at LATICRETE International?
Classification:
Salary
Job Description:
Are you looking for a new challenge? Passionate about innovation? Want to work for a global company that values integrity, teamwork, and loyalty?
At LATICRETE International, we aim to be the leading construction brand trusted globally for high-performance tile and stone installation systems and building finishing solutions. We’ve been in business for over 65 years, family-owned for three generations, and can be found in over 100 countries. The Hartford Business Journal even named us one of Connecticut’s top family-owned companies in 2017!
We don't just make innovative, industry-leading products. Our purpose is to improve the built world and the lives of those who build it. We strive to connect with, engage with and improve the lives of our employees, our customers, our partners, and the global communities in which we operate.
We are seeking passionate and ambitious employees who want to make a difference not just within our organization, but within their communities, our industry, and the world. If that sounds like you, then what are you waiting for? Join the family and expand your horizons!
Just some of our benefits:
The Marketing Communications Specialist supports the planning and execution of integrated marketing communication (IMC) strategies to support product launches, campaigns, promotions, and brand positioning initiatives. Working under the direction of the Marketing Communications Strategist and assigned to one or more product line(s) or segments, this role is responsible for developing content, coordinating marketing materials, and ensuring tactical implementation across various channels, covering all facets of traditional and digital media.
The Specialist plays a key role in translating strategic direction into effective marketing assets that support sales, product management, technical services, channel teams, and customers. The role requires strong communication skills, attention to detail, and the ability to manage multiple deliverables on deadline, while maintaining consistency with brand standards.
Essential Duties And Responsibilities
Additional duties and responsibilities may be assigned, as necessary.
Content Development & Messaging Execution (35%)
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and Experience:
Salary
Job Description:
Are you looking for a new challenge? Passionate about innovation? Want to work for a global company that values integrity, teamwork, and loyalty?
At LATICRETE International, we aim to be the leading construction brand trusted globally for high-performance tile and stone installation systems and building finishing solutions. We’ve been in business for over 65 years, family-owned for three generations, and can be found in over 100 countries. The Hartford Business Journal even named us one of Connecticut’s top family-owned companies in 2017!
We don't just make innovative, industry-leading products. Our purpose is to improve the built world and the lives of those who build it. We strive to connect with, engage with and improve the lives of our employees, our customers, our partners, and the global communities in which we operate.
We are seeking passionate and ambitious employees who want to make a difference not just within our organization, but within their communities, our industry, and the world. If that sounds like you, then what are you waiting for? Join the family and expand your horizons!
Just some of our benefits:
- Medical
- Dental
- Vision
- 401k
- Tuition reimbursement
- 13 paid holidays, that includes 1 week of paid plant shutdown between the Christmas and New Year's Day holidays
- Paid vacation and sick time
- Flexible spending
- Life Insurance, AD&D and Supplemental Insurance
The Marketing Communications Specialist supports the planning and execution of integrated marketing communication (IMC) strategies to support product launches, campaigns, promotions, and brand positioning initiatives. Working under the direction of the Marketing Communications Strategist and assigned to one or more product line(s) or segments, this role is responsible for developing content, coordinating marketing materials, and ensuring tactical implementation across various channels, covering all facets of traditional and digital media.
The Specialist plays a key role in translating strategic direction into effective marketing assets that support sales, product management, technical services, channel teams, and customers. The role requires strong communication skills, attention to detail, and the ability to manage multiple deliverables on deadline, while maintaining consistency with brand standards.
Essential Duties And Responsibilities
Additional duties and responsibilities may be assigned, as necessary.
Content Development & Messaging Execution (35%)
- Assist in content, value proposition, and messaging development; includes participation in the IMC planning and creative development process, offering input during brainstorms and helping prepare briefs and draft content.
- Tailor messaging to target audiences including architects, designers, contractors, and distributors, in alignment with brand tone and product positioning; may include copywriting, editing and proofing.
- Collaborate with internal teams (product, sales, technical) to source accurate, compelling information and translate it into benefit-driven content.
- Support the creation and distribution of multi-format content, including drafting, editing, proofing, fact-checking and formatting content across a variety of channels based on creative briefs provided by or coordinated with the Strategist. Responsible for understanding and compliance with the Global Brand Identity (GBI).
- Assist with content direction and creative briefs for marketing materials, such as advertisements, videos, catalogs, brochures, sell sheets, packaging, website, emails, presentations and newsletters.
- Prepare email and direct mail campaigns, including generation of distribution lists and management of execution.
- Contribute to development of drip/nurture campaigns and other e-blasts by writing email copy and coordinating associated assets; may involve executing within the email marketing platform.
- Collaborate with Digital Marketing and eCommerce teams on optimized product copy, imagery, and other content needed for digital product listings and campaigns.
- Support cross-functional team meetings to ensure strong collaboration of current projects, timelines, risks, as well as product launch and other high-priority initiatives.
- Work with cross functional teams to develop creative briefs and execute marketing tools, samples, displays, signage, packaging, and promotional materials. Includes coordination with strategists, product managers, designers, vendors, and printers.
- Coordinate production and delivery of marketing materials across print and digital channels.
- Act as direct liaison with external vendor and sales team to coordinate marketing tool delivery and replenishment based on demand and usage trends.
- Coordinate with external vendors for quotes, RFPs, purchase orders, and invoices. Includes leveling quotes and proposals, tracking marketing spend, and supporting basic reporting to stay within budget and streamline cost management.
- Maintain timelines and track project progress to ensure deadlines and priorities are met (using shared platforms, e.g. Monday.com)
- Support execution of media plans, trade shows, and PR efforts, including asset preparation and event follow-ups.
- Assist in maintaining product and marketing collateral libraries for assigned product line(s).
- Track and manage all marketing tool inventory for internal teams, customers, and print-on-demand catalogs; conduct monthly usage analysis and semi-annual physical inventory counts to avoid obsolete materials, ensure optimal levels, and maintain low skid count.
- Campaign, Event & Launch Support (25%)
- Assist in integrated marketing communication (IMC) planning for commercialization of products, new programs, campaigns promotions, and branding initiatives.
- Support new product launches and promotions by coordinating the delivery of launch kits, training materials, tools and samples, and product literature.
- Support execution and logistics of trade shows and customer-facing events, including pre-show planning, communications, onsite setup and takedown, asset management, and follow-up coordination.
- Format and deploy internal and external communication updates, email blasts, and intranet announcements.
- Help prepare product or campaign presentations for internal use, training, or customer education.
- Help monitor and respond to launches or campaign feedback from field sales or channel partners.
- Collaborate with the Strategist and Creative/Design team to maintain brand consistency and integrate customer insights into materials.
- Reporting, Research & Budget Tracking (15%)
- Collaborate with Strategist, Digital Marketing and eCommerce teams to review dashboards and KPIs; analyze results in the context of assigned product lines and review relevant findings with the Strategist and PM to inform campaign improvements.
- Track usage and effectiveness of campaigns, materials and samples by compiling basic performance metrics from digital marketing sources, inventory, and other sales support tools.
- Conduct competitive research to monitor trends in marketing collateral, messaging, packaging, and merchandising.
- Assist in tracking marketing spend for assigned projects and maintaining budget documentation.
- Support reporting efforts by helping gather inputs and prepare summaries for campaign recaps or quarterly reviews.
- Recommend ways to optimize assets based on feedback from the field, customers, and other internal stakeholders along with KPIs.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and Experience:
- Bachelor’s degree in the Marketing, Communications, Public Relations, Media Studies or related field is required. Master’s degree preferred.
- Minimum 2-5 years’ experience in product marketing, marketing communications, or brand strategy experience, including traditional and digital media, ideally within the construction, building materials, manufacturing or the B2B space.
- Exceptional strategic thinking and communication skills. Strategically solves problems and thinks broadly to develop creative solutions to project challenges.
- Familiarity with preparing creative briefs, coordinating with creative/design teams, and specifying and printing marketing collateral and tools, including press runs.
- Takes initiative, hands on direction, is self-motivated and assertive.
- Strong project management and time management skills; organized with ability to manage multiple projects simultaneously. Ability working in a fast paced, deadline driven team or function. Ability to quickly shift gears and adapt to shifting or changing expectations. .
- Excellent interpersonal skills to work with diverse groups of people; ability to handle projects involving a cross-functional team with strong personalities. Adept at collaboration across sales, technical, and creative team
- Strong writing, editing and analytical skills; attention to detail is a must. Good eye for design and accuracy in grammar, spelling, and formatting.
- Good listening skills, verbal and written communication. Strong oral communication, ability to present preferred.
- Experience with trade show planning, preparation and execution required; experience with media advertising and PR experience a plus.
- Experience creating, supporting or managing content for digital platforms such as email campaigns, landing pages, and product web pages. Includes familiarity with basic SEO and keyword integration in marketing copy.
- Exposure to eCommerce platforms and the ability to deliver copy, images, and attributes for digital product listings.
- Computer Skills: thorough knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook), proficiency in marketing automation, CRM tools, and analytics platforms (e.g. Microsoft Dynamics, MailChimp, Pardot, Salesforce Marketing Cloud, Hubspot, MailChimp), proficiency with project management tools (e.g. Asana, Monday.com, Trello, Smartsheet). Intermediate knowledge of and functional proficiency in ERP systems (Oracle JD Edwards EnterpriseOne). Adobe Creative Suite or Canva a plus.
- 10-15%; domestic and/or international
- A current passport is required
- Lift: Must be able to lift and/or carry a minimum of 15 pounds.
- Push/Pull: Must be able to push/pull 15 pounds.
- Standing: Must be able to stand at least 3 hours of the day.
- Sitting: Must be able to sit at least 7 hours of the day.