What are the responsibilities and job description for the Senior Paid Media Manager (Social) position at Later?
Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.
Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.
We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.
We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.
About this position:
As a Senior Paid Media Manager on Later's Professional Services team, you'll lead end-to-end paid social strategy and execution for Later Influence customers. You'll own large-scale, multi-platform campaigns, partnering closely with program and account leaders to drive measurable performance and elevate our clients' growth.
This is a high-impact, hands-on role for a paid social expert who thrives in fast-moving environments, brings strong analytical rigor, and knows how to turn influencer-driven creative into performance outcomes. You'll also play a key role in building paid media best practices, experimenting with new channels and tactics, and upskilling our Services team as we scale.
What you'll be doing:
Strategy
Education & Experience
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base commission/variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
Salary Range:
$105-135k OTE (Base Bonus)
We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility:
At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.
We're trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest.
We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.
About this position:
As a Senior Paid Media Manager on Later's Professional Services team, you'll lead end-to-end paid social strategy and execution for Later Influence customers. You'll own large-scale, multi-platform campaigns, partnering closely with program and account leaders to drive measurable performance and elevate our clients' growth.
This is a high-impact, hands-on role for a paid social expert who thrives in fast-moving environments, brings strong analytical rigor, and knows how to turn influencer-driven creative into performance outcomes. You'll also play a key role in building paid media best practices, experimenting with new channels and tactics, and upskilling our Services team as we scale.
What you'll be doing:
Strategy
- Develop paid social strategies that translate client goals into clear, data-backed media plans across Meta, TikTok, YouTube, LinkedIn, Snapchat, and emerging platforms.
- Partner with Account Managers and Services leadership to ensure paid social recommendations align with broader program strategy and business objectives.
- Forecast spend and performance to support planning, resourcing, and future investment proposals.
- Provide strategic guidance on creative direction, audience approaches, messaging, and experimentation.
- Lead the full campaign lifecycle: planning, setup, QA, trafficking, testing, optimization, and measurement.
- Manage large budgets with precision, ensuring delivery is efficient, effective, and aligned with client KPIs.
- Conduct rigorous ongoing monitoring and analysis, translating results into actionable insights.
- Build and maintain paid social playbooks, templates, and repeatable workflows that improve execution quality and efficiency.
- Partner closely with Account Managers and Account Coordinators to guide creative asset needs, messaging, CTAs, and campaign optimization plans.
- Work cross-functionally with Analytics partners to deepen measurement, improve reporting quality, and surface meaningful insights.
- Collaborate with Account Managers to contribute to client storytelling, performance reviews, and strategic recommendations.
- Stay ahead of evolving advertising trends, platform updates, AI/automation capabilities, and performance best practices.
- Identify new opportunities, tools, or tests that improve results and operational efficiency.
- Champion a culture of continuous learning and experimentation across paid media and the broader Services team.
- Campaigns consistently deliver against client KPIs (e.g., CPA, ROAS, CPM efficiency, engagement or conversion benchmarks).
- Paid media strategy is clearly defined, grounded in data, and integrated seamlessly with broader Services initiatives.
- Experimentation velocity increases, producing clear insights and measurable improvements over time.
- Stakeholders (Account Directors/Customer Service Managers, Account Managers, Sales Directors) view you as a trusted expert who elevates execution quality and client outcomes.
- Clients receive clear, actionable reporting and strategic recommendations that strengthen retention and satisfaction.
Education & Experience
- Bachelor's degree in Marketing, Business, or related field, or equivalent experience.
- 6 years of hands-on paid social media experience with a strong track record driving performance outcomes.
- Proven success managing multi-platform campaigns with significant budgets.
- Experience running influencer-driven or creator-led paid campaigns (strong asset).
- Agency experience required.
- Demonstrated ability to translate creative, influencer, or social content into measurable performance outcomes.
- History of improving paid media efficiency through structured testing and optimization.
- Experience coaching or upskilling teammates on paid media execution.
- Fluency in major ad platforms: Meta Ads, TikTok Ads, LinkedIn Campaign Manager, YouTube/Google Ads, Snapchat Ads.
- Strong analytical capabilities with experience using GA4 and/or other analytics dashboards.
- Proficiency in Sheets/Excel for analysis, forecasting, and reporting.
- Familiarity with project management tools (Asana or equivalent).
- Experience with Later Influence or comparable platforms is a plus.
- Relevant certifications (Meta Blueprint, Google Ads, Google Analytics) are preferred.
- Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
- Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
- Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.
- Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.
- Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
- Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.
We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.
Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base commission/variable) while for others it is structured as Salary only.
To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.
Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.
Salary Range:
$105-135k OTE (Base Bonus)
- Co-op team members, independent contractors, and freelancers are not eligible for company benefits.
We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.
Diversity, inclusion, and accessibility:
At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.
We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.
Salary : $105,000 - $135,000