UI Designer

Latcha is a digital marketing agency with a multidisciplinary approach that allows us to develop thoughtful solutions that combine design, technology, data and creativity.

This role requires a designer who can work within established corporate brand and UX guidelines while improving usability across complex workflows. The ideal candidate is a visual design expert who also brings foundational UI research skills—such as benchmarking, competitive analysis, component testing, and user validation—to inform design decisions.

Key Responsibilities

UI Design & System Application

• Develop high-quality B2B and B2C user interface designs that align with corporate brand, accessibility, and design-system standards.
• Translate business requirements and user needs into clean, usable screens and interaction patterns.
• Extend and refine existing UI components to support new marketing and finance platform features.
• Produce wireframes, mockups, prototypes, layout systems, and final design assets.

UI Research & Validation

• Conduct UI-specific research activities including:
  • Competitive and comparative design audits
  • Analysis of industry UI patterns
  • Lightweight usability reviews and heuristic evaluations
  • Pattern validation and design optimization
• Support user testing sessions with UX or product teams (if applicable), interpreting feedback to refine UI elements.
• Use data, user observations, and feedback loops to inform visual and interaction design decisions.

Cross-Functional Collaboration

• Partner with product managers, business analysts, engineers, and stakeholders to define UI requirements.
• Integrate feedback from marketing, finance, compliance, and engineering stakeholders into design iterations.
• Communicate design decisions clearly through presentations, prototypes, and design rationale.

Design Governance & Standards

• Ensure all deliverables align with corporate design systems and accessibility requirements.
• Identify opportunities to enhance the design system with new components or improvements.
• Build documentation that supports efficient engineering implementation.

Prototyping & Implementation Support

• Create interactive prototypes to communicate interaction behavior and workflow logic.
• Provide detailed design specifications and work closely with engineering during development.
• Participate in design reviews, QA reviews, and post-release evaluation cycles.

Required Skills & Experience

• 3–5 years of UI design experience in SaaS, enterprise platforms, marketing systems, or financial tools.
• Strong portfolio demonstrating UI design for complex workflows and dashboards.
• Experience conducting UI-focused research or analysis (apps, platforms, pattern libraries, competitor benchmarking).
• Proficiency with Figma, Sketch, Adobe XD, or equivalent tools.
• Understanding of responsive design, typography, layout systems, and visual hierarchy.
• Experience working within structured design systems and brand standards.
• Strong communication skills and comfort presenting design decisions to cross-functional teams.
• Familiarity with accessibility standards (WCAG/ADA).

Preferred Qualifications

• Experience designing marketing automation tools, financial reporting interfaces, dashboards, or internal business platforms.
• Exposure to UX research techniques such as observation, feedback capture, and task analysis.
• Awareness of front-end technologies (HTML/CSS, component libraries) to support collaboration with engineering.
• Experience working in Agile environments using Jira, Confluence, or Smartsheet.

Success Criteria

• UI designs consistently follow corporate guidelines while improving clarity and usability.
• Research activities lead to measurable refinement in components, workflows, and interactions.
• Stakeholders report improved user experience and visual consistency across platforms.
• Engineering teams can implement designs accurately due to clear documentation and collaboration.