What are the responsibilities and job description for the Insights Analyst position at Latcha Associates?
The Organization: Marketing Intelligence
Latcha’s Marketing Intelligence organization comprises several key roles:
· Planning: Drives campaign success through opportunity identification, competitive analysis, and strategic development across audience, channel, and creative.
· Analytics & Insights: Transforms data into actionable insights to guide client decision-making.
· Performance Reporting & Visualization: Builds and delivers optimized reporting tools that empower strategic decisions.
· Data Science: Develops predictive models and personalization strategies using advanced techniques like machine learning and NLP.
· Activation Strategy: Serves as the tactical engine of execution—bringing strategy to life through campaign deployment, workflow design, and cross-functional coordination.
Position Summary
As the Insights Analyst, you’ll proactively communicate ideas and opportunities through analyses supported by insights and recommendations. Your expertise in analytics and insights will empower you to make data-driven decisions and derive actionable insights to enhance our client’s marketing initiatives.
You’ll be at the forefront of analyzing and optimizing our client’s marketing initiatives. Your role involves delving into reports and dashboards, developing comprehensive analyses, and aligning them with the goals of our respective business unit clients (sales or service).
This isn’t just a job; it’s an exhilarating opportunity to shape the future of data-driven marketing for our automotive clients. If you’re passionate about the power of data and the insights it can bring, we wholeheartedly encourage you to apply!
Responsibilities
As an individual contributor in the role of Insights Analyst, you’ll be responsible for the following key areas:
1. Strategic Leadership:
o Leverage your deep understanding of analytics and reporting to drive impactful insights.
o Stay current with client and industry benchmarks.
o Proactively identify issues and escalate them when necessary.
o Champion data-driven decision-making across the entire organization.
2. Client Partnership
o Develop client and partner relationships, contributing to strategy development and measurement methodologies.
o Work toward being viewed as an Analytic Subject Matter Expert (SME).
o Understand client’s business requirements and learn new analytical approaches and insights tailored to their specific needs.
o Demonstrate an ability to distill complex data and insights into compelling narratives.
o Enable effective storytelling that resonates with various stakeholders.
o Proficiently articulate findings and recommendations through clear and concise written reports and dynamic verbal presentations.
o Foster understanding and drive informed decision-making across teams.
3. Key Analyses and Deliverables:
o Conduct analysis of cross-channel marketing programs including weekly/monthly updates, yearly summaries, and ad hoc requests.
o Provide creative analysis aimed at improving targeted marketing and campaign performance.
o Review standard reports and dashboards, generating meaningful results and recommendations.
o Synthesize data for clients, drawing from sources such as social media, digital platforms, websites, CRMs, and client databases.
Basic Qualifications
· Data Visualization Expertise:
o Utilize your knowledge in data visualization to create compelling and actionable visual representations of complex data.
· Deep Understanding of KPI’s:
o Understand the use of Key Performance Indicators (KPIs) in digital, cross-channel, and CRM marketing.
· Analytical Skills:
o Be a detail-oriented, creative thinker with excellent analytical and problem-solving abilities.
o Proficiently interpret data to deliver meaningful recommendations and possess knowledge of research methods.
· Effective Communication:
o Clearly and concisely communicate analytics findings and recommendations.
· Educational Background:
o Hold a bachelor’s degree in Analytics, Business, Statistics, Mathematics, Computer Science, Project Management, or related field.
· Work Experience:
o Have 1-3 years of experience working in Digital Analytics, with preferred experience in CRM Marketing.
Desired Skills
· Industry Expertise:
o Familiarity with the Automotive, CRM, and/or Media sectors.
o Understanding of industry-specific challenges and opportunities.
· Tool Proficiency:
o Familiarity with data analytics and data visualization tools.
o Experience with PowerBI is a plus.
· Quick Learning:
o Aptitude for rapidly grasping complex business operational concepts.
o Adaptability to changing environments and emerging trends.
· Business Consulting:
o Ability to communicate analytics findings and recommendations clearly and concisely.
o Strategic thinking and problem-solving capabilities.