Activation Strategist - Campaign Execution

Latcha’s Marketing Intelligence organization comprises several key roles:

• Planning: Drives campaign success through opportunity identification, competitive analysis, and strategic development across audience, channel, and creative.
• Analytics & Insights: Transforms data into actionable insights to guide client decision-making.
• Performance Reporting & Visualization: Builds and delivers optimized reporting tools that empower strategic decisions.
• Data Science: Develops predictive models and personalization strategies using advanced techniques like machine learning and NLP.
• Activation Strategy: Serves as the tactical engine of execution—bringing strategy to life through campaign deployment, workflow design, and cross-functional coordination.

About the Role: Activation Strategist; Campaign Execution

As an Activation Strategist, you will be responsible for executing data-driven marketing campaigns across email, SMS, and other digital channels. You’ll work closely with strategists, creatives, analysts, and account teams to ensure campaigns are flawlessly deployed, optimized, and aligned with client goals. This role is ideal for someone who thrives in a fast-paced environment, is detail-oriented, and passionate about marketing technology and performance. As an Activation Strategist, you’ll be instrumental in turning strategic vision into tangible results. Your work will directly impact how our clients engage with their audiences and measure success. If you’re ready to make marketing smarter and more impactful, we’d love to hear from you.

Responsibilities

• Campaign Execution:
• Translate strategic briefs into executable campaign plans and workflows.
• Build and deploy campaigns using platforms such as Salesforce, Adobe Campaign, and MessageBird.
• Implement segmentation, triggers, and personalization logic to enhance campaign relevance.

• Cross-Team Collaboration:
• Partner with internal teams to ensure campaign alignment with creative, strategic, and analytical goals.
• Communicate deployment timelines, requirements, and performance insights to stakeholders.
• Support education efforts around deployment best practices and platform capabilities.

• Optimization & Reporting:
• Analyze deliverability metrics and inbox placement results to identify opportunities for improvement.
• Collaborate with analytics and reporting teams to ensure accurate tracking and measurement.
• Contribute to A/B testing strategies and personalization initiatives.

• Process and Workflow Management:
• Assist in refining campaign workflows and documentation.
• Ensure timely and accurate execution of campaigns within established timelines.

Qualifications

• 2 years of experience in campaign execution or marketing operations.
• Hands-on experience with marketing automation platforms (e.g., Salesforce, Adobe Campaign).
• Familiarity with A/B testing, dynamic content, and personalization strategies.
• Understanding of CAN-SPAM compliance and digital communication standards.
• Expert level skills in Microsoft Office; Word, Excel, Smartsheet and SharePoint.
• Strong attention to detail and organizational skills.
• Bachelor’s degree in Marketing, Communications, Business, or related field.

Required Skills

• Industry Expertise: Familiarity with the Automotive, CRM, and/or Media sectors. Understanding of industry-specific challenges and opportunities.
• Quick Learning: Aptitude for rapidly grasping complex business operational concepts. Adaptability to changing environments and emerging trends.
• Business Consulting: Ability to communicate campaign deployment best practices and methodologies. Strategic thinking and problem-solving capabilities.
• Requirements Gathering Experience: Comfortable designing, documenting, and working with offshore teams to implement marketing programs.

Qualifications

• 2 years of experience in campaign execution or marketing operations.
• Hands-on experience with marketing automation platforms (e.g. Salesforce, Adobe Campaign).
• Familiarity with A/B Testing, dynamic content, and personalization strategies.
• Understanding of CAN-SPAM compliance and digital communication standards.
• Expert-level skills in Microsoft Office tools: Word, Excel, Smartsheet and SharePoint.
• Strong attention to detail and organizational skills.
• Bachelor's degree in Marketing, Communications, Business or related field.

Equal Opportunity Statement

• All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws.

Work Location: In person at our office in Farmington Hills, MI

• Must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future. Latcha Associates will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa)