What are the responsibilities and job description for the Digital Category Merchandising Analyst position at Last Word Consulting?
Position: Digital Category Merchandising Analyst
Location: Atlanta, GA (Onsite - 3 Days/Week)
Role Overview
We are seeking a Digital Category Merchandising Analyst to support the growth of a large-scale B2B eCommerce business. This role is part of the Digital Experience & Operations team and focuses on driving online revenue, optimizing digital merchandising, and enhancing omnichannel customer experiences.
You will work closely with category leadership and cross-functional teams to execute strategies around assortment, pricing, promotions, and digital experience, contributing to high-impact categories with significant revenue ownership.
Key Responsibilities
- Support execution of digital merchandising strategies across B2B and B2C channels
- Analyze category performance and provide data-driven insights and recommendations
- Optimize online assortment, pricing, availability, and product presentation
- Partner with product, pricing, promotions, and operations teams to drive online sales growth
- Monitor and improve conversion rates, search performance, and customer experience
- Identify cross-sell and upsell opportunities to increase attachment rates
- Leverage analytics tools to track KPIs, campaign performance, and customer behavior
- Assist in building and executing omnichannel merchandising and GTM plans
- Conduct competitive analysis and support continuous improvement initiatives
- Collaborate with engineering and catalog teams to ensure accurate and optimized site experience
Required Qualifications
- 5 years of experience in digital merchandising or eCommerce, with 2 years in B2B eCommerce
- Strong understanding of online merchandising, assortment planning, and pricing strategies
- Experience with analytics tools (Google Analytics, Adobe Analytics, Power BI, etc.)
- Ability to analyze data and translate insights into actionable business decisions
- Strong communication and stakeholder management skills
- Detail-oriented with strong problem-solving and execution capabilities
Preferred Qualifications
- Experience in Automotive, Industrial, or B2B eCommerce domains
- Exposure to UX principles or customer experience optimization
- Familiarity with omnichannel retail environments