What are the responsibilities and job description for the Social Media & Influencer Manager position at Last Crumb?
Position Title: Social Media & Influencer Manager
Reports To: Head of Business Operations
Position Type: Full-Time, Exempt
Compensation: $70,000
Benefits: Medical, Dental, Vision, Life, Generous (4-Weeks) PTO, Accrued Sick-Time
Location: Brooklyn, NY, Full-Time In-Office
About Last Crumb
We are not a cookie company. We are a brand that is on a journey to create the most luxurious cookie experience in the world. Handcrafted originally in LA, now baking fresh in New York, and boxed like a designer watch — this is the gold standard of indulgence. Our proprietary recipes are unique to each flavor and created over a three-day process, using only the finest ingredients on the market, and crafted with the dedication of a Michelin Star kitchen. Aka, the best damn cookies you’ve ever had.
Our mission? To destroy mediocrity, one over-the-top cookie at a time.
Position Summary
The Social Media & Influencer Manager is the bold voice and creative engine behind Last Crumb’s online presence. This role brings our drops, collaborations, and chaotic charm to life across every platform—translating the brand’s unhinged personality into scroll-stopping content. You’ll lead social strategy, produce original photo and video, manage influencer relationships, and ensure every post, partnership, and campaign feels unmistakably Last Crumb. Equal parts storyteller, strategist, and hype-person, this role turns cookies into culture and keeps the world talking about what we’ll do next.
Key Responsibilities
Social Strategy & Content:
- Build and maintain a multi-platform social media strategy (Instagram, TikTok, Threads, Twitter/X, LinkedIn, YouTube, Broadcast Channel).
- Maintain a dynamic content calendar tied to product drops, collabs, and brand moments.
- Lead ideation for content pillars, brand tone, and social campaigns.
- Produce and publish content including:
- 3–4 TikTok & Instagram posts per week
- Daily Instagram Stories and Broadcast Channel content
- Weekly posts on Threads, LinkedIn, and Twitter/X
- Capture and edit original photo and video at activations, test kitchen sessions, and other brand-relevant events.
- Recut and repurpose at least two pieces of UGC or legacy content per week in platform-native formats.
Influencer & Creator Management:
- Identify and vet culturally relevant influencers and creators aligned with Last Crumb’s bold, elevated brand.
- Cultivate and manage influencer relationships; maintain a strong pipeline of partners.
- Oversee all gifting logistics—outreach, address collection, shipping coordination, and delivery confirmation.
- Track influencer activity to ensure content is timely, properly tagged, and on-brand.
- Develop creative influencer collabs that drive buzz (taste tests, lo-fi stunts, UGC series).
- Align influencer outreach with social launches, campaigns, and tentpole brand moments.
Community & Engagement:
- Partner with the Community Manager to ensure timely, on-brand responses to DMs, comments, and tags.
- Repost UGC and customer content weekly; spotlight superfans and amplify community voices.
- Engage daily with followers through comments, DMs, polls, and replies to foster brand affinity.
- Suggest and experiment with growth hacks and emerging trends to expand reach and relevance.
General Marketing Campaign & Brand Support:
- Identify the content needs in the marketing calendar and ensure assets are ready for every new launch.
- Assist in planning and executing campaigns for product drops, collaborations, and seasonal content.
- Work cross-functionally to ensure influencer and social engagement supports broader marketing goals.
Analytics & Reporting:
- Deliver monthly performance reports including:
- Top-performing content
- Platform-specific engagement trends
- Influencer post performance and ROI
- Strategic recommendations for content optimization
Qualifications
- Undergraduate degree in marketing or similar field
- 3 years experience in similar role
- Proven ability to create and edit engaging photo and video content for multiple platforms
- Strong copywriting skills with a bold, witty voice that fits Last Crumb’s “never boring” brand
- Experience identifying, negotiating, and managing influencer relationships
- Strong project management and organizational skills; comfortable juggling multiple deadlines
- Proficiency with social scheduling and analytics tools
- Flexible, collaborative, and comfortable in a fast-paced, creative environment
Core Competencies
- Start-up, scrappy, no job too small mindset
- Team-oriented and dependable with a strong work ethic
- Adaptable, detail-oriented, and able to thrive in a dynamic environment
- Commitment to delivering high-quality service and product presentation