What are the responsibilities and job description for the Digital Communications Coordinator position at Last Bottle Wines?
Digital Communications Coordinator
Love marketing and want to get into wine? Last Bottle, Inc. and its sister-companies are on the search for a new Digital Communications Specialist to join the Marketing Team. This is an entry level position in the wine industry where you'll get hands-on experience working with 30 unique brands (including Last Bottle Wines, WineBid, and Wine of the Month Club) across a variety of channels. We are a small, collaborative team looking to expand our communications strategy.
What You'll Do:
Support the execution of daily email, SMS, and push campaigns across multiple wine brands.
- Build and schedule campaigns using templates within Klaviyo — including uploading assets, setting up links, and ensuring brand consistency.
- Send internal tests, collect feedback, and apply edits accurately.
- Partner with the Email Marketing Specialist to keep offers, creative, copy, and merchandising in-sync.
- Create new email template designs as-needed.
- Assist in running A/B tests and collecting results to help refine subject lines, design, and send strategy.
- Help with the setup and maintenance of lifecycle and automated flows, including post-purchase, win-back, and onboarding series.
Support the integration of new Klaviyo tools and features to enhance email performance (as needed).
What We're Looking For:
Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
- Professional experience in digital marketing, email marketing, or content production — agency or brand-side (internships count!)
- Strong writing and editing skills, with an eye for tone, clarity, and brand alignment
- Keen attention to detail — you notice the small things others might miss.
- Basic understanding of digital marketing concepts such as segmentation, personalization, and automation.
- You’re curious, hands-on, and all about follow-through — if you start it, you’ll make sure it crosses the finish line.
- Comfortable working in email marketing platforms (Klaviyo experience a huge plus)
- Highly organized with the ability to juggle multiple campaigns and shifting priorities.
- A collaborative, positive attitude — someone who communicates clearly and thrives in a fast-paced environment.
- Bonus points for experience with:
- HTML for email
- Visual design principles and tools (ie. Canva)
A/B testing or marketing analytics
Last Bottle, Inc. and its sister-companies belong to a portfolio of much-loved wine businesses—each with a distinct identity, loyal following, and shared commitment to excellence. From daily deal sites to exclusive club experiences, we lead the industry with innovation, integrity, and an obsession for quality. Our team sits at the intersection of tradition and technology, building the future of wine while staying rooted in what makes it special.
This is your chance to be part of a company that is redefining the wine business. We offer a vibrant, supportive culture where innovation is celebrated, and your contributions genuinely matter. Work alongside industry leaders, grow your expertise, and make a tangible impact on one of the most respected and forward-thinking wine companies in the world.
The Details:
$25-28/hour opportunity for 10% annual bonus
- Comprehensive Benefits: Medical, Dental, Vision, Life, and Disability benefits, plus a 401k with company matching.
- Mentorship from professionals who know their stuff
- Work-Life Balance: Generous paid time off, including a special day off every year for your birthday!
- Location: Napa, CA
- Reports to: Marketing Director
Unbeatable Discounts: An incredible benefit to purchase our exceptional wines at a significant discount.
Ready to apply? Send your resume and a note about why this role speaks to you.
Salary : $25 - $28