What are the responsibilities and job description for the GTM Associate position at Lassie?
Our mission is to help small businesses run themselves. We’re starting with doctors’ offices, building autonomous systems that handle busywork and complete the workflows that keep the office moving every day. Our team is small, flat, and ambitious. We value craft, intellectual rigor, and direct communication.
About The Role
As a GTM Associate at Lassie, you'll create the first spark of demand. You'll identify promising doctors' offices, run thoughtful outreach you'd want to receive yourself, schedule demos, and help us learn which messages actually land with small businesses.
What you'll do
To start, you'll have a handful of conversations with our team and founders. If there is mutual excitement, we'll invite you to the office where you'll work on a small project and meet the team.
About The Role
As a GTM Associate at Lassie, you'll create the first spark of demand. You'll identify promising doctors' offices, run thoughtful outreach you'd want to receive yourself, schedule demos, and help us learn which messages actually land with small businesses.
What you'll do
- Build lists of promising doctors' offices and run thoughtful outreach across email, phone, social, events, and more
- Experiment with messages, segments, and channels to learn where demand is strongest
- Run early discovery conversations to understand who's working in the practice, how the office operates, and where Lassie may or may not fit
- Partner closely with Account Executives to schedule demos with offices that meet Lassie's ideal customer profile
- Keep the GTM engine organized, measured, and moving
- You have 1–2 years of SDR or BDR experience
- You move fast, think fast, and improve with every rep
- You never give up, with a smile on your face
- You build real rapport with a busy doctor in 90 seconds, and they feel it
- You're self-aware, flag what isn't working, and know how to improve
- You're excited about helping a small business run itself
To start, you'll have a handful of conversations with our team and founders. If there is mutual excitement, we'll invite you to the office where you'll work on a small project and meet the team.