Demo

Regional Produce Manager

Lassens Natural Foods & Vitamins, LLC
Ventura, CA Full Time
POSTED ON 5/16/2026
AVAILABLE BEFORE 6/14/2026

Benefits include 11 days per year of paid time off, health insurance options, and a 401k for full time Team Members, plus a Team Member discount. Work schedules are flexible per the needs of the business. And we are closed on Sunday. 


The Regional Produce Manager oversees produce purchasing and department standards across all Lassen’s Natural Foods & Vitamins locations, including deli produce programs. This role is responsible for sourcing the highest quality organic produce, negotiating vendor pricing and advertising programs, managing retail pricing strategies, and driving sales and profitability within the Produce Department.

The Regional Produce Manager ensures that every produce department delivers an exceptional shopping experience through outstanding freshness, presentation, merchandising, and operational execution. This position also plays a key leadership role in developing systems, supporting store teams, building vendor and farmer relationships, and identifying opportunities for continuous improvement.


Essential Duties & Responsibilities - Responsibilities include, but are not limited to:


  • Approve new produce items that align with Lassen’s standards, ethics, and company vision.
  • Develop and maintain strong relationships with local farmers, growers, distributors, and industry partners.
  • Negotiate wholesale pricing, promotional opportunities, and advertising support with suppliers.
  • Establish and maintain retail pricing strategies that support company gross margin goals.
  • Source top-tier, trend-forward, and 100% organic produce offerings.
  • Coordinate with the Art and Marketing Departments to promote seasonal, local, and featured produce items across social media and advertising channels.
  • Enter and maintain product information, pricing, and item details within the POS system.
  • Visit all store locations regularly to:
  • Conduct produce audits
  • Evaluate freshness and presentation standards
  • Monitor inventory levels
  • Train and support Team members
  • Execute department resets and merchandising improvements
  • Develop and improve operational systems to increase efficiency, profitability, and execution consistency.
  • Maintain a minimum chainwide produce sales growth target of 10% year-over-year.
  • Maintain a chainwide produce gross margin target of 34% or higher.
  • Ensure proper quality control procedures are followed at both distributor and store levels.
  • Ensure all vendor credits, quality claims, and adjustment requests are properly submitted, tracked, and processed.


  • Salary.com Estimation for Regional Produce Manager in Ventura, CA
    $102,295 to $125,581
    If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
    Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

    What is the career path for a Regional Produce Manager?

    Sign up to receive alerts about other jobs on the Regional Produce Manager career path by checking the boxes next to the positions that interest you.
    Income Estimation: 
    $95,865 - $120,012
    Income Estimation: 
    $123,272 - $153,570
    Income Estimation: 
    $56,544 - $103,667
    Income Estimation: 
    $47,371 - $58,504
    Income Estimation: 
    $60,407 - $82,635
    Income Estimation: 
    $58,039 - $80,159
    Income Estimation: 
    $42,792 - $63,632
    Employees: Get a Salary Increase
    View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

    Not the job you're looking for? Here are some other Regional Produce Manager jobs in the Ventura, CA area that may be a better fit.

    • A Hiring Company Ventura, CA
    • Benefits include 11 days per year of paid time off, health insurance options, and a 401k for full time Team Members, plus a Team Member discount. Work sche... more
    • 20 Days Ago

    • Lassen s Natural Foods Ventura, CA
    • Location: Multi-site (CA, WA, HI) • Status: Full-Time About Us Lassens Family Natural Markets is a family-owned natural foods chain with more than 50 years... more
    • 2 Months Ago

    AI Assistant is available now!

    Feel free to start your new journey!