Industry Marketing Manager

Laserfiche is seeking an Industry Marketing Manager to serve as a trusted industry expert and strategic voice across our Financial Services and Manufacturing markets. In this highly visible role, you will shape industry narratives, influence go-to-market strategy, and elevate Laserfiche’s position as a leader in intelligent content management and business process automation.

You will partner closely with Sales, Demand Generation, Product, and Marketing teams to support prospect discovery, account-based marketing (ABM) programs, and long-term nurturing strategies—while also contributing to product strategy through market insights and competitive intelligence. Although this role has a strong U.S. market focus, its impact is global, helping shape vertical strategy and messaging across all regions where Laserfiche operates.

Location:

• Hybrid: Three days per week (Tuesday, Wednesday and Thursday) in-office in Long Beach, CA.
• Remote work from home on Mondays and Fridays.
• Ability to work flexible hours when needed to accommodate traveling for marketing events.

About the Role - Key Responsibilities:

• Sales Support / Prospect Discovery:
• Participating in early-stage prospect discovery calls to provide industry context, regulatory knowledge, and process expertise.
• Coach sales teams on industry challenges, buying behaviors, and solution positioning.
• Provide tailored industry narratives and discovery frameworks to support deal progression.
• Develop a deep understanding of our diverse range of end-user customers, their growth needs, and challenges (aka what problems we are solving, by department, within key industries).

• Thought Leadership & Industry Expertise:
• Represent Laserfiche at industry conferences, panels, webinars, user groups, and partner events.
• Serve as an internal and external spokesperson for Financial Services and Manufacturing.
• Build relationships with industry associations, analysts, thought leaders, and influencers.

• Demand Generation / ABM / Nurture Support:
• Collaborate with the Demand Gen team to develop ABM campaign strategy, messaging, and content.
• Support and validate targeted content (Blogs, emails) for nurture journeys aligned to industry pain points.
• Analyze campaign performance and provide insights to optimize audience targeting and messaging.
• Ensure messaging consistency across sales, marketing, product, and partner channels.

• Market Research & Competitive Intelligence:
• Translate industry trends into actionable insights for product roadmap and GTM strategy.
• Maintain ongoing competitive landscape assessments for both sectors.
• Research and analyze industry growth and challenges to develop business strategies and opportunities for specific sectors & industries.
• Perform deep dive analysis and translate industry growth and challenges to develop emerging solutions, business strategies, product roadmaps to create business opportunities.

About You - Essential Qualifications:

• 3 years’ experience within Industry Marketing for top-of-funnel demand generation support, account-based marketing (ABM) and market research expertise for thought leadership and trend development.
• Demonstrated ability to develop thought leadership content and articulate industry perspectives.
• Strong public speaking and presentation skills with confidence engaging executive-level audiences.
• Ability to translate complex industry trends into clear, actionable insights.
• Excellent organizational, collaboration, and project management skills.
• Strong problem-solving skills with the ability to work independently.
• Proficiency with Microsoft Office tools; CRM familiarity preferred.
• Bachelor’s Degree
• Experience working in Financial Services, Manufacturing Sectors and/or Cloud technology sectors preferred, along with working knowledge or any regulatory compliances within a key sector & industry.