Public Relations Manager

The Role:

The Public Relations (PR) Manager will oversee the day-to-day coordination, performance, and accountability of the Las Vegas Convention and Visitors Authority’s international public relations efforts. This role serves as the primary liaison between LVCVA and its international representative offices in Canada, Mexico, the United Kingdom, Germany, South Korea, Australia, and France.

This position ensures message alignment, measurable performance standards, disciplined budget management, and oversight of international opportunities that elevate Las Vegas in priority markets. The Manager will collaborate closely with the International Marketing and Air Service Development teams to support major events, initiatives, and announcements.

What You’ll Do:

Keep in mind that this list in not all inclusive.

Office Oversight & Performance

• Serve as the primary day-to-day contact for all international PR representative offices.
• Develop, approve, and oversee annual market PR plans and budgets to ensure alignment with LVCVA strategic priorities.
• Establish clear KPIs and performance expectations for each international office (earned media, engagement, reporting cadence, and strategic initiative support) and regularly evaluate performance against those metrics.
• Ensure consistent reporting standards and measurable ROI across all international markets.
  
  
  

Media & Itinerary Strategy

• Oversee and approve international FAM programs and media itineraries to ensure they are strategic, cost-effective, and aligned with editorial and brand priorities.
• Provide messaging and positioning guidance for in-market PR activities, ensuring curated destination experiences reflect current brand narratives.
  
  
  

Strategic Initiatives, Air Service & Collaboration

• Partner with International Marketing on missions, trade shows, and initiatives that include both trade and PR components.
• Coordinate PR strategy, messaging, and press engagement for inaugural flights, air service expansion, and international travel missions and events.
• Work closely with Airline Development, Research, Marketing, Corporate Communications, and international offices to align global messaging and maintain timely information flow.
• Maintains awareness and knowledge of industry trends, developments, innovations and emerging trends.
• Prepares and distributes the weekly media opportunities newsletter and other communication documents to resort and allied partners.
• Researches, writes, edits, and updates press releases, talking points, articles, and other communication materials.
• Manage program budget for assigned markets.
  
  
  

What We’re Looking For

• Bachelor's degree in Communications, Journalism, Marketing or related field, or high school diploma (or equivalent) plus 4 additional years equivalent job-related experience.
• Accomplished, seasoned public relations, communications, or journalism professional with 5-7 years experience driving impactful outcomes in strategic public relations and/or communications disciplines.
• Cultural awareness and sensitivity, with the ability to work effectively across diverse cultures and audiences in communication and actions.
• Writes, reads, analyzes, and interprets complex documents including reports, budgets, business correspondence, sales collateral, and procedure manuals.
• Strong presentation and listening skills, with ability to speak effectively to diverse audiences (leadership, clients, partners, and the general public), respond to questions, and adapt style across formats.
• Advanced listening and communication skills with clients, vendors, management, and other Ambassadors in a variety of formats.
• Intermediate proficiency with Microsoft Office Suite, e.g. Word, Excel, PowerPoint, Outlook, etc.
• Must be able to work non-traditional office hours as needed, and travel for extended periods when necessary.
• Must have or be able to obtain a current U.S. Passport for required international travel. The role requires the ability and willingness to travel domestically and internationally as needed; multilingual capability is strongly preferred.
• All LVCVA Ambassadors are expected to demonstrate “Do the Right Thing”, “Vegas for All”, and “Be Extraordinary” by acting with integrity, fostering an inclusive and welcoming environment, and delivering exceptional service in everything they do.
  
  
  

The Las Vegas Convention and Visitors Authority (LVCVA) provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the LVCVA will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at peopleconnect@lvcva.com