What are the responsibilities and job description for the Digital Marketing Manager position at LaRussa & Associates?
Role Overview
We’re looking for a hands-on marketer to help grow our brands across social, ecommerce, and retail channels.
This role will work across our portfolio: supporting brand strategy, content, and digital execution.
You’ll own social content, TikTok Shop and other key digital initiatives, while collaborating on brand development and supporting ecommerce and paid media efforts.
What You’ll Do
Social Content & TikTok Shop (Primary Focus)
- Own all aspects of TikTok and Instagram content across brands
- Launch and manage TikTok Shop
- Build and manage a consistent content pipeline
- Work with agency partners to coordinate creators and influencers
Brand Execution (Across Portfolio)
- Support brand strategy development and execution
- Bring brand positioning and messaging to life through content
- Take on increasing ownership across brands over time
- Support product launches and innovation storytelling
Ecommerce, Paid Media & CRM Support
- Support Amazon and ecommerce initiatives
- Identify opportunities to improve content, conversion, and visibility
- Assist with paid media execution (retail media social), including campaign setup, creative, and performance tracking
- Collaborate with CRM partners (email/SMS) on content, campaigns, and brand consistency
- Collaborate with internal and external partners
Digital Shelf Maintenance
- Maintain PDP content across key retailers
- Ensure accuracy, consistency, and quality
- Execute periodic updates and resolve issues as needed
Marketing Execution & Projects
- Support trade show marketing execution
- Help manage innovation timelines
- Maintain sales materials and brand assets
What Success Looks Like
3–6 months
- Social presence is active and consistent across brands
- Content production is organized and repeatable
- Clearer brand voice across the portfolio
6–12 months
- TikTok Shop is launched and contributing to sales
- Content engine is efficient and scalable
- Brands show stronger, more consistent execution across channels
- PDPs remain clean and consistent with minimal oversight
What We’re Looking For
- More than anything a passion for building amazing brands where your contributions will make a big impact on our shared success
- 4–7 years experience in marketing, ecommerce, or brand (agency or client side)
- Experience with social/content (TikTok, Instagram)
- Strong organizational and execution skills
- Comfortable working across multiple brands and projects
- Interest in growing into broader brand and marketing ownership
What This Role Is Not
- Not limited to a single brand
- Not a pure social media role
- Not a performance marketing lead role
- Not a coordinator position
Pay: $90,000.00 - $110,000.00 per year
Benefits:
- Health insurance
- Paid time off
Work Location: In person
Salary : $90,000 - $110,000