Product Marketing Manager

Job Title: Product Marketing Manager

Location: San Francisco

Salary: $90,000-$120,000 with bonus potential

LANTANA LED, Inc.

We are a San Francisco-based lighting design and manufacturing company focused on creating innovative, high-quality niche market solutions. We specialize in data center lighting, with over 35 million square feet under illumination throughout the United States. We design our own products in-house and work closely with trusted manufacturing partners to bring them to life. As we continue to grow, we are looking for a detail-oriented, self-starting, and experienced Product Marketing Manager to join the Sales & Marketing team. This position reports to the Vice President of Sales & Marketing and is expected to be full-time in our headquarters in San Francisco.

Job Description

Product Marketing Manager

As a Product Marketing Manager, you will own the go-to-market strategy and technical content creation for our LED lighting products. You’ll translate product capabilities into clear, compelling stories for architects, engineers, contractors, facility teams, and channel partners.

Responsibilities

• Develop product positioning, technical messaging, and value propositions across our product lines.
• Build and execute go-to-market plans for new product launches and product updates.
• Create high-quality marketing content end-to-end, including:

Product one-pagers, brochures, spec-friendly sell sheets

Case studies, application notes, and project spotlights

Website and landing page content

Sales enablement decks and training materials

Trade show/event collateral and follow-up campaigns

Social content (especially LinkedIn) and light paid-ad creative

• Partner with Sales to build enablement tools (battlecards, objection handling, email templates) and improve win rates.
• Collaborate with Engineering/R&D to understand technical specs and translate them into customer benefits.
• Use HubSpot to support campaign execution and performance tracking (e.g., lists, email, landing pages, workflows, reporting) in partnership with Sales.
• Work with channel partners and controls/ceiling grid/PoE ecosystem partners to co-market where relevant.
• Maintain a consistent brand voice and visual style across all assets.
• Gather market and competitive insights (lighting trends, controls, sustainability requirements) to inform messaging and launches.
• Track performance of launches and content (lead flow, engagement, sales feedback) and iterate.

Requirements

• 3 years in product marketing, marketing communications, or a related B2B marketing role.
• Demonstrated ability to create content independently (writing design).
• Strong graphic design capability (layout, typography, visual hierarchy) and comfort producing print-ready and digital assets.
• Excellent writing and editing skills; able to simplify technical information.
• Canva experience (must-have): ability to create polished, on-brand collateral and social assets independently.
• HubSpot experience (must-have): comfort building and managing campaigns and reporting in HubSpot.
• Experience working closely with Sales and technical teams.
• Organized project manager who can juggle multiple launches and asset requests.
• Demonstrated attention to detail and strong organizational skills.
• Professional, reliable, and dedicated work ethic.

Nice to have

• Experience in lighting or lighting controls extremely preferable.
• Related technical B2B industries, such as electrical and building products also will be considered.
• Familiarity with common lighting stakeholders and spec process (architects, engineers, contractors, facility managers).
• Experience marketing sustainability features (recyclability, certifications, warranty, end-of-life programs).
• Basic understanding of lighting concepts (CCT, CRI, optics, drivers, controls, PoE) or willingness to learn quickly.

About You

• You are an excellent communicator, both written and verbal.
• You excel in fast-paced environments and manage projects with confidence.
• You are hands-on, detail-oriented, proactive, and committed to delivering high-quality work.
• You collaborate well with others and maintain a friendly, flexible attitude.

What Success Looks Like (First 90 Days)

• Learn our product lines, differentiators, and target buyer personas.
• Refresh or create a core set of product marketing assets for priority products.
• Deliver a clear messaging framework and a repeatable launch checklist.
• Establish a cadence with Sales for feedback and enablement needs.

Travel

• Occasional travel for trade shows, customer visits, and partner meetings.

Company Benefits

• Generous healthcare with 100% employee coverage and 90% family coverage.
• 401k plan available.
• Unlimited PTO.
• AMAZING CULTURE – hard working, but be prepared to enjoy the work!