What are the responsibilities and job description for the Growth Account Executive - Digital Motion - AMER position at Lansweeper?
The Opportunity
Lansweeper is about to launch a new Free product that replaces our time‑boxed trial with a use‑forever, limited-capability experience. This will fundamentally transform how prospects discover, test, and adopt Lansweeper. As a Growth Account Executive, you will own the crucial moment where users move from “trying” to buying — at scale.
Your mission is simple and measurable: convert free users into paying customers through a data-driven, automated, low-touch sales motion, stepping in personally only when it creates meaningful lift.
This isn’t classic inside sales. It’s building a modern, product-led, programmatic sales engine where automation, AI signals, and user behavior drive buying intent — and you step in precisely when human intervention increases conversion. Much of this engine doesn’t exist yet. You’ll help design it, test it, and continuously refine it.
Once users convert to paid, you'll also co-create a light-touch, scalable onboarding and adoption experience that accelerates their time to value. Existing customers expanding usage will benefit from this motion as well.
What you will do
Free-to-Paid Conversion at Scale
Own the conversion target for free users becoming paid customers.
Monitor behavior, usage, and AI-generated signals to identify high-intent users at the right time.
Engage users with timely, tailored nudges that guide them toward a self-serve purchase flow.
Step in personally only when it materially improves conversion — strategic, not high-touch.
Build and Optimize the Digital Sales Engine
Help design and refine the automated, self-serve sales journey from free to paid.
Define triggers, signals, and rules that determine when automation should act and when a human should step in.
Partner with Product, Ops, and Engineering to build scalable workflows and AI-driven guidance systems.
Continuously experiment and improve conversion paths, messaging, and targeted offers.
Onboarding & Adoption (Post-Conversion)
Co-create an automated onboarding program that helps customers reach value fast with minimal friction.
Ensure new paid users (and expanding existing customers) receive the right guidance at the right time.
Contribute to playbooks, workflows, and self-serve resources that reduce manual intervention.
Customer Engagement — Only Where It Matters Most
Provide strategic human touchpoints for:
high-value conversion opportunities
complex or high-impact expansion moments
friction or confusion that automation cannot resolve gracefully
Act as the human safety net for the digital motion — never the default, always the accelerator.
Experience & Background
2–4 years in inside sales, digital sales, SDR/BDR roles, or product-led sales environments.
Experience selling or converting users in a product-led, self-serve, or low-touch SaaS motion is a strong plus.
Comfort working with high-volume funnels and automation-driven workflows — not traditional outbound sales.
Track record of hitting or exceeding conversion or revenue targets.
Skills & Talents
Sales Instincts in a Digital World — you know how to influence decisions without high-touch selling.
Data Awareness — you use product usage, intent signals, and behavioral patterns as your compass.
Scalability Mindset — you think in systems and flows, not one-off pitches.
AI & Automation Curiosity — you're eager to test signal-based outreach, automated nudges, and self-serve motions.
Clear, concise communication — both written and spoken — tailored to quick, low-friction interactions.
Experimentation DNA — you iterate fast, test ideas, and use evidence to refine the sales journey.
Cross-functional alignment — you collaborate with Marketing, Product, and Customer Success to ensure a seamless user journey.