Director of Global Demand Generation

Location: Austin, TX (Hybrid – 2 days/week in office)

Lansweeper is the leader in Technology Asset Intelligence, providing a single source of truth for

complete visibility into IT, OT, and IoT assets (including software) across the entire technology

estate.

Since 2004, Lansweeper has empowered organizations to stay competitive with

accurate, actionable data that strengthens security, drives strategic decisions, and boosts

operational efficiency.

Trusted by over 20,000 customers, including Nestlé, Nvidia, and CMA CGM, Lansweeper

serves enterprises, governments, financial institutions, NGOs, and universities worldwide.

Now, we’re searching for a Director of Global Demand Generation — a leader who can turn

pipeline goals into reality and take our growth story to the next level.

Why This Role Matters

As the Director of Global Demand Generation, you will lead Lansweeper’s global pipeline

generation strategy across all go-to-market motions, audiences, and regions.

From campaign

strategy to pipeline reporting, you’ll orchestrate global programs that drive new logo acquisition

and expand customer revenue worldwide.

Your mission is to design, orchestrate, and optimize high-performing campaigns and partner

initiatives that drive repeatable results and enable sales to achieve their goals.

What You’ll Do

• Own the strategy: Define and manage Lansweeper’s global demand generation
  
  

strategy and campaign calendar across new logo acquisition and customer upsell, cross-

sell, and account expansion.

• Lead across audiences: Drive campaigns for our three key motions — IT
  
  

organizations, Managed Service Providers (recruit & resell), and Independent Software

Vendors (recruit and sell-through).

• Collaborate across teams: Work with Sales, Product Marketing, Customer Success,
  
  

Partner teams, and other areas within the marketing team to ensure campaigns are tied

directly to revenue outcomes.

• Elevate the team: Lead, coach, and grow a global demand gen team (currently eight
  
  

team members), creating playbooks and governance that make growth repeatable.

• Optimize relentlessly: Monitor campaign performance, conversion, and ROI — and use
  
  

data to fine-tune every step of the funnel.

• Shape the future: Help Lansweeper evolve from a product-led motion into a hybrid
  
  

product sales-led strategy.

What You Bring

• 10 years in B2B SaaS marketing, with 5 leading demand generation at scale.
• A proven track record of building integrated, multi-channel campaigns (ABM, digital,
  
  

events, partner/VAR marketing) that deliver measurable pipeline impact.

• Deep experience with funnel governance, campaign attribution, and pipeline reporting.
• Strength in both vision and execution — from setting strategy to getting into the details
  
  

with your team.

• A collaborative leadership style that drives alignment across regions and functions.
• Nice to have: Experience with Atlassian ecosystem partners or similar software/VAR
  
  

partner ecosystems.

What Success Looks Like

• Global pipeline targets consistently hit — across all audiences and regions.
• Faster lead-to-opportunity velocity and improved conversion rates.
• Scalable campaigns, clear playbooks, and a demand gen engine that accelerates
  
  

Lansweeper’s growth worldwide.

Why You’ll Love It Here

• A chance to shape the growth story of a rapidly scaling SaaS company.
• High visibility and ownership in a global leadership role.
• Competitive compensation, benefits, and development opportunities.
• A collaborative, hybrid environment in our Northwest Austin office (near the Arboretum
  
  

area).