Media Relations & Editorial Associate

Lanecraft Lab is a strategic advisory and communications firm that specializes in earned media visibility, executive positioning, communications strategy, and customer storytelling for emerging and established B2B and B2C brands across sports, healthcare, infrastructure, sustainability, technology, and creative services.

Our team brings deep expertise spanning U.S. diplomacy and trade policy, facilities and infrastructure operations, clinical medicine and global health, along with decades of frontline communications experience across top Tier-1 and trade media outlets, including the Wall Street Journal, CNBC, Forbes, Business World, TheStreet, and Golf Digest.

Founded by Nish Amarnath, a senior communications strategist and former management consultant at KPMG with experience reporting for outlets like Reuters and the Wall Street Journal and advising the UK Government, World Bank, Meta, and Fortune 500 energy and infrastructure companies across North America, Europe, and Asia, the firm operates at the intersection of strategy, systems, and storytelling.

There's always a good story to be told, and there's always a journalist who wants to write it, and a podcast host who wants to tell it.

This is a high-standard firm. We move fast, pitch smart, and write well.

Responsibilities

This is a fully remote, part-time contract role, approximately 12–15 hours per week, at $22/hour. Remote-friendly; Candidates in the Eastern Time zone are preferred.

We're looking for a Media Relations & Editorial Associate who is sharp, self-directed, and serious about the craft. Day-to-day responsibilities include:

• Developing and distributing press releases and media advisories.
• Writing pitches customized for reporters, editors, freelance journalists, contributors, and stringers
• Cultivating relationships with key media outlets and managing media inquiries.
• Drafting email interviews, award submission packages, executive profiles, and applications for speaking events.
• Collaborating on editorial content and client communications strategy.
• Coordinating webinars and virtual events, as needed.

Qualifications

• 2–4 years of experience in PR, communications, journalism, or editorial — agency or journalism background strongly preferred
• A strong writer and an instinctive editor who can work fast without losing quality
• Proven experience pitching journalists and securing coverage. Please be ready to speak to specific placements
• Familiarity with media outreach tools (Prowly, Qwoted, Muck Rack, Cision, or similar)
• Comfortable working independently in a lean, fast-moving environment with high standards
• Experience across business, sports, health, or lifestyle verticals is a plus
• Bachelor's degree in Communications, Journalism, PR, or related field preferred

Lanecraft Lab is an equal-opportunity employer.