What are the responsibilities and job description for the Associate Omni Channel Marketing Manager position at Land O'Frost?
Company
At Land O’Frost, our brands of lunchmeat, hot dogs and specialty sausage products are recognized as one of the nation’s best- selling and trusted brands. We have accomplished this through our incredible team of employees who are customer focused, motivated, achievers, developers, and purpose driven.
Summary
We’re looking for an energetic and detail-oriented Associate Omni Channel Marketing Manager to join our marketing team. In this role, you’ll support the planning, execution, and measurement of integrated marketing programs that connect with consumers across digital, social, and in-store touchpoints. You’ll play a key role in ensuring our omni-channel activations deliver a seamless brand experience — helping drive awareness, engagement, and conversion through both owned and paid channels.
How YOU Will Contribute
- Execute omni-channel marketing campaigns across digital, social, e-commerce, and in-store environments to support brand and customer objectives.
- Assist in program planning and development, including timelines, creative briefs, and asset coordination.
- Support budget management by tracking shopper spend & coupon redemption and maintaining up-to-date budget reports.
- Contribute to measurement and reporting, helping analyze social campaigns and/or shopper marketing performance (sales lift, coupon redemption), extract insights, and identify optimization opportunities.
- Assist with owned and paid social media / influencer efforts, including content scheduling, monitoring, and performance tracking.
- Update and monitor product content across digital PDPs, including packaging updates, lifestyle imagery and SEO/AEO copy.
- Collaborate cross-functionally with brand marketing, sales, and agency partners to ensure alignment across all channels.
- Stay current on omni-channel trends, tools, and best practices to help the team continuously innovate and improve performance.
About YOU
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 2-3 years of experience in marketing, digital, or shopper marketing campaign execution (CPG, retail or agency experience preferred).
- Strong project management and organizational skills with the ability to juggle multiple priorities.
- Familiarity with social media, marketing analytics and/or product content tools (i.e. Meta Business Suite, TikTok Ad Manager, social media dashboards, Syndigo, 1WorldSync.)
- Excellent communication, collaboration, and problem-solving abilities.
Why Join Us
- Be part of a fast-moving, innovative marketing team that values creativity and collaboration.
- Gain hands-on experience across multiple channels and platforms.
- Opportunity to grow and advance within a dynamic and supportive organization.
Travel: 5-10% Travel Required
Featured Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)