VP of Product Marketing

VP of Product Marketing

Location: Bozeman, MT / Remote

Job Type: Full-Time

Where real estate begins™. Land id enables real estate pros, investors, ranchers and farmers, project engineers, landowners, and the land curious to discover in-depth property insights, and create compelling, insight-rich, shareable property stories. Land id is an established yet fast-growing company dedicated to providing innovative solutions and exceptional service to our customers. As a leader in our industry, we strive to continuously improve and stay ahead of the competition. We are seeking a strategic and experienced VP of Product Marketing to join our team and drive the positioning, messaging, and market success of our innovative real estate, insight, and spatial map solutions.

As the VP of Product Marketing at Land id, you will lead the product marketing strategy to ensure our offerings resonate with target audiences, including real estate professionals, adjacent professionals, and other stakeholders. You will oversee the development of go-to-market strategies, product positioning, and messaging while collaborating with product, sales, growth, and brand to position and drive customer marketing. The ideal candidate has a proven track record in product marketing leadership, a deep understanding of B2B and B2C markets, a strong instinct for building brand partnerships and collaborations, fluency with AI and LLM tools, a habit of adapting as they evolve, and the ability to translate ongoing product changes and innovations into stories that win customers and make Land id the standard the industry is measured against.

• Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and growth of Land id's solutions.
• Apply AI and LLM tools across the marketing workflow, from content and campaign iteration to research and analysis, adapting approaches as the technology evolves.
• Lead go-to-market planning for new features, launches, and updates, and oversee the performance marketing team that executes it.
• Work closely with leadership to define product positioning, messaging, and value propositions that align with customer needs and company vision.
• Collaborate with product management to inform product roadmaps and ensure alignment with market demands.
• Build and manage brand partnerships, collaborations, and co-marketing programs that expand reach and create shared value with aligned companies.
• Analyze market trends, competitive landscapes, and customer insights, working with customer success to gather personas and interviews that sharpen strategy.
• Oversee the product & performance marketing team to drive growth and execute go-to-market needs.
• Partner with brand and content to drive the marketing website, collateral, advertising, and consistent messaging across every channel.
• Partner with brand and content to develop thought leadership across video, blogs, social, and press that positions Land id as the standard the industry is measured against.
• Track and report on key performance metrics, such as customer acquisition, engagement, and campaign effectiveness.
• Represent Land id at industry events, webinars, and customer engagements, and help organize in-person team gatherings for planning and team building.

• Bachelor's degree in marketing, business, or a related field; MBA a plus.
• 7 years of experience in product marketing, with at least 3 years in a leadership role (e.g., VP, Director).
• Proven success in developing and executing product marketing strategies for B2B and/or B2C technology products.
• Strong understanding of real estate or adjacent markets is a plus.
• Exceptional leadership and team management skills, with experience building high-performing teams.
• Excellent communication and presentation skills, with the ability to influence cross-functional stakeholders.
• Proficiency with current and next-gen AI marketing software, tools, and data-driven decision-making.
• Ability to thrive in a fast-paced, growth-oriented environment while managing multiple priorities.
• Strategic thinker with a customer-centric mindset and a passion for innovative solutions.

Interested candidates are encouraged to submit their via our LinkedIn profile, along with a cover letter outlining their relevant experience and why they are the perfect fit for this position.